Born To Rotate, viagogo X By Rotation

Calling all Lady Gaga fans: we've teamed up with with ticket marketplace viagogo, so you can serve Gaga-level looks at her upcoming London shows.

From Friday 26 to Saturday 27 September, we're launching Born To Rotate with viagogo - a two-day rental pop-up featuring Gaga-inspired outfits that bring the star's career to life!

Think iconic, era-defining looks ready for your own Bad Romance moment - just in time for her Mayhem Tour, kicking off Monday 29 September.

Browse exclusive pieces curated by celebrity stylist Rhea Francois (clients include Maya Jama, Sabrina Elba, and fashion houses like Louis Vuitton and Ferragamo), with styles that channel the full Gaga evolution — from the Poker Face days to the Chromatica renaissance.

To visit the Born To Rotate pop-up, head to The House of By Rotation at 31 Brook Street, Mayfair, London W1K 4HF on 25 - 26th September, between 10am - 6pm each day.

Get 15% off all rentals from the Born To Rotate edit with code ‘VIAGOGO’ — but only for a limited time. First come, best dressed.

T&Cs: Minimum rental spend of £50 applies. Discount code available in UK only and expires 1st October 2025.

Rent the Lady Gaga collection here.