By Rotation x Lime Bike: Dress Sustainably
This festive season, we’re teaming up with Lime to help Londoners dress to impress - sustainably. Whether you’re heading to the office Christmas party or celebrating Friendmas, we’ve got you covered.
If you're renting your festive party look via By Rotation, we're giving you the chance to access a free Lime ride!
It follows new research that reveals that 95% of women living in London are looking for ways to be more environmentally conscious this Christmas.
Nevertheless, more than a third of London women (35%) admit to buying new clothes for parties or events they only wear once.
This is where By Rotation comes in. Rental resolves the tension by giving Londoners access to thousands of wardrobes across the city, from independent designers to rare archive pieces, so they can wear something different for every event without the financial waste or environmental guilt. It offers the thrill of a fresh look, without the pressure to buy something they’ll only wear once.
And it’s not just wardrobes getting a rethink this year. As Londoners look to make greener choices this Christmas, over a third of 18-34-year-olds (37%) say they’ll cycle to a Christmas party this year.
Off the back of these findings, Lime and By Rotation are joining forces this festive season to make it easier for Londoners to celebrate consciously and stylishly. Starting 26th November 2025, anyone who rents their Christmas party look on the By Rotation app can access a free Lime ride through a dedicated code, so they can rent both their outfit and their ride to arrive looking good, feeling good, and doing good for the planet… not to mention saving their wallets too.
How to claim your 10-minute free Lime ride?
It’s super quick and easy. Just follow these simple steps and you’ll be gliding through the city in a festive outfit in no time:
- Download and install the Lime app on your phone if you don’t already have it.
- Open the app and tap on “Wallet” in the menu, then into the “PROMOS” section of the app
- Enter the promo code BYROTATION10 to activate your free ride minutes.
- Locate a nearby Lime vehicle, scan to unlock, and start riding - your first 10 minutes are completely free!
Campaign T&Cs: Lime discount code is open and valid for residents of London only. The offer is valid on e-bike rides in London only. Offer valid until 31/12/2025. Any ride exceeding 10 minutes will be charged at Lime's standard pay-as-you-go rates, as described within the Lime app. The discount code is limited to the first 500 users.
Read the full Campaign T&Cs on Lime Bike here.