New On The App: Impact Scale

We're excited to introduce our newest app feature: the Impact Scale!

When we started By Rotation, our goal has always been to change the way we consume fashion by creating a diverse community of Rotators that would share clothing amongst each other and reduce their environmental footprint as a bonus. This is also the reason we have vowed to stay peer-to-peer only, as there is already so many items in circulation and we don't want to add anything to landfills by buying inventory from brands or department stores.

If like us you love renting for the designer fashion at a fraction of retail price and get incredibly excited that you're doing your bit for the environment too, then you're going to love the Impact Scale. The new feature helps you track the positive savings you have made by renting rather than buying.

We have researched the environmental impact of different items of clothing and accessories, so that you can make an empowered choice when it comes to consuming fashion. Did you know that producing one dress emits 44 large lattes worth of CO2, uses 67K glasses of water and adds to the 2.24m textile waste already in landfills?

Pretty surprising numbers right? We thought so too!

The good news is that by renting your next dress rather than buying it, you can make all those savings, have a latte and still save both the planet and your money - it's a win win situation if you ask us...

Make sure you update your app in the App Store or Google Store to see the new feature.

*Please note these are estimated positive savings.