Meet the #BRCircle: Emily McDonnell

Meet Emily, a global creative and influencer marketing consultant with a passion for creating her own beautiful Instagram feed. We spoke to Emily about her chic Scandinavian style, her favourite profiles to rent from & her go-to brands.

Tell us about yourself...
I'm Emily and I work in influencer marketing (ex Bumble + Google). I started my career in fashion from NYFW to ELLE Norway. I love fashion and I feel empowered by wearing a kick-ass outfit. I have a passion for content creation and social media so I'm super excited to be part of the ambassador team. I'm originally from Norway but have lived the past 10 years abroad mostly in LA and currently London. Huge lover of wellness and new beauty trends. My latest obsession is crystals - all about that positive energy.

How would you describe your style?
Mix of Scandinavia meets maximalist meets chic rock

What are your all-time favourite brands?
Anine Bing, GANNI, Bottega Veneta, Chanel, Maje, Sandro, The Frankie Shop, Prada.

Dream wardrobe to rent?
Anine Bing, Pernille Teisbaek or Leandra Medine.

Your By Rotation app favourite profiles to follow?
Jessie Bush, Aya G & Charlie Newman!

Top piece of advice for someone new to rental?
Have fun and explore new brands and styles. It's a great way to try out clothes or accessories that you have been eyeing but not buying.

What has been your favourite rental so far?
A Chanel bag, as I have always wanted one but have not yet taken the plunge to buy one myself.

Follow Emily on the app here.