<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0" xmlns:media="http://search.yahoo.com/mrss/"><channel><title><![CDATA[By Rotation - Blog]]></title><description><![CDATA[Discover the world of fashion rental - sustainable fashion tips, meet the team, learn more about our app.]]></description><link>https://journal.byrotation.com/</link><image><url>https://journal.byrotation.com/favicon.png</url><title>By Rotation - Blog</title><link>https://journal.byrotation.com/</link></image><generator>Ghost 3.42</generator><lastBuildDate>Sat, 18 Apr 2026 19:08:16 GMT</lastBuildDate><atom:link href="https://journal.byrotation.com/rss/" rel="self" type="application/rss+xml"/><ttl>60</ttl><item><title><![CDATA[SPOTLIGHT: Sandra, The Dress Dealer]]></title><description><![CDATA[<p>Meet the self-proclaimed 'Dress Dealer', <strong><a href="https://byrotation.com/profile/cl5gvemsb11266155nzaeutq3j8v">Sandra</a></strong>, with a head-turning wardrobe full of the most unique rentals she is, of course, one of our Top Lenders on the app.</p><p>Sandra's relationship with fashion is anything but casual. She has spent over a decade immersed in the industry, evolving from stylist to</p>]]></description><link>https://journal.byrotation.com/sandra-the-dress-dealer/</link><guid isPermaLink="false">69dfade6c4c3d100013f4e12</guid><dc:creator><![CDATA[By Rotation]]></dc:creator><pubDate>Sat, 18 Apr 2026 19:05:00 GMT</pubDate><media:content url="https://journal.byrotation.com/content/images/2026/04/SnapInsta-Ai_3549863020357741055.png" medium="image"/><content:encoded><![CDATA[<img src="https://journal.byrotation.com/content/images/2026/04/SnapInsta-Ai_3549863020357741055.png" alt="SPOTLIGHT: Sandra, The Dress Dealer"><p>Meet the self-proclaimed 'Dress Dealer', <strong><a href="https://byrotation.com/profile/cl5gvemsb11266155nzaeutq3j8v">Sandra</a></strong>, with a head-turning wardrobe full of the most unique rentals she is, of course, one of our Top Lenders on the app.</p><p>Sandra's relationship with fashion is anything but casual. She has spent over a decade immersed in the industry, evolving from stylist to seasoned collector of designer pieces. Including the <strong>infamous <a href="https://byrotation.com/products/tory-burch-yellow-dresses-cmm84zr7u027alil4fboz3f9z">Tory Burch</a> dress </strong>that is exclusively available to rent on By Rotation.</p><p>In this interview, she takes us inside her wardrobe philosophy, her journey into rental, and the pieces that continue to define her ever-evolving style.</p><figure class="kg-card kg-gallery-card kg-width-wide"><div class="kg-gallery-container"><div class="kg-gallery-row"><div class="kg-gallery-image"><img src="https://journal.byrotation.com/content/images/2026/04/BAG.png" width="791" height="1101" alt="SPOTLIGHT: Sandra, The Dress Dealer"></div><div class="kg-gallery-image"><img src="https://journal.byrotation.com/content/images/2026/04/sandra-IG-12.png" width="4500" height="6000" alt="SPOTLIGHT: Sandra, The Dress Dealer"></div></div></div></figure><p><strong>Tell us a about yourself... </strong><br>I’m Sandra, and I’m originally from Lithuania, but London has been home for the last 13 years. I inherited a shopping problem from my grandma, and I have been working in the fashion industry all my adult life to not only support it but also get deeper in it. I fell out of love with being a stylist, and so my main activity right now is selling and renting designer fashion pieces. I love the thrill I get from hunting down something fabulous and well-priced. </p><figure class="kg-card kg-image-card kg-card-hascaption"><img src="https://journal.byrotation.com/content/images/2026/04/TORY-BURCH.png" class="kg-image" alt="SPOTLIGHT: Sandra, The Dress Dealer"><figcaption>Rent the <a href="https://byrotation.com/products/tory-burch-yellow-dresses-cmm84zr7u027alil4fboz3f9z">Tory Burch Dress</a></figcaption></figure><p><strong>What’s the story behind you finding the <a href="https://byrotation.com/products/tory-burch-yellow-dresses-cmm84zr7u027alil4fboz3f9z">Tory Burch</a> mirror dress, and did you buy it with the intention of sharing it on By Rotation</strong><br>Unfortunately, I don’t have a romantic story to share about buying this particular dress. I was at a sample sale, and my sample sale ‘technique’ is to browse and grab all the things I like, edit it down, repeat the same sequence one more time and check out. I believe I’m not the only shopper doing this, so I found the dress on my second round, literally dumped on one of the rails. I checked with the lady trying on some clothes whether the dress was hers, and it wasn’t, so I took it with me. </p><figure class="kg-card kg-gallery-card kg-width-wide kg-card-hascaption"><div class="kg-gallery-container"><div class="kg-gallery-row"><div class="kg-gallery-image"><img src="https://journal.byrotation.com/content/images/2026/04/Screenshot-2026-04-15-at-16.42.57.png" width="1132" height="1520" alt="SPOTLIGHT: Sandra, The Dress Dealer"></div><div class="kg-gallery-image"><img src="https://journal.byrotation.com/content/images/2026/04/Screenshot-2026-04-15-at-16.57.30.png" width="1116" height="1510" alt="SPOTLIGHT: Sandra, The Dress Dealer"></div></div></div><figcaption><strong>Left</strong>: Eshita in 2025, renting the Troy Burch dress in the USA <strong>Right</strong>: Eshita in 2026 renting Sandra's <a href="https://byrotation.com/products/tory-burch-yellow-dresses-cmm84zr7u027alil4fboz3f9z">Yellow Tory Burch</a></figcaption></figure><p>I never knew Tory Burch designed the dress, and I wasn’t looking for it specifically. Once I saw the dress, I remembered that Eshita, By Rotation's Founder &amp; CEO, rented a version in pink from the USA app last year, and I was pleasantly surprised that I found it in a different colour. I tried the dress, and since I need help to zip it up and breathe, I decided this will be a purchase to be enjoyed by other women, as I couldn’t possibly leave it behind. </p><p><strong>Beyond the mirror dress, which piece in your wardrobe is on a constant rotation? </strong><br>The Taller Marmo Diva gown was very popular for a few years; many happy memories were witnessed by that dress. I recently sold it, and it was quite a sentimental moment. Currently, my Solace London Talia gowns are the most popular - I wore the open shoulder black one for the opera at the Lincoln Centre in New York on New Year's Eve and from that point I started acquiring them in different colours and sizes. </p><figure class="kg-card kg-image-card kg-card-hascaption"><img src="https://journal.byrotation.com/content/images/2026/04/solace.jpg" class="kg-image" alt="SPOTLIGHT: Sandra, The Dress Dealer"><figcaption>Rent the <a href="https://byrotation.com/products/solace-london-pink-dresses-cm6p1bfz50003gwa5j7qvpfvy">Solace London</a> dress</figcaption></figure><p><strong>5. When you’re shopping for new designer pieces, are you looking for personal style, rentability or a perfect 50/50 split?</strong><br>It is quite rare that I look for rentability only. It is important for me to first and foremost like the item. I’ve been working in fashion and shopping professionally (and addictively) for more than 10 years, so I know when I see something good. I think it’s in my blood, so it comes naturally to me. </p><figure class="kg-card kg-gallery-card kg-width-wide"><div class="kg-gallery-container"><div class="kg-gallery-row"><div class="kg-gallery-image"><img src="https://journal.byrotation.com/content/images/2026/04/sandra-IG-07.png" width="4500" height="6000" alt="SPOTLIGHT: Sandra, The Dress Dealer"></div><div class="kg-gallery-image"><img src="https://journal.byrotation.com/content/images/2026/04/By-Rotation-x-Uber-12.jpg" width="4247" height="5309" alt="SPOTLIGHT: Sandra, The Dress Dealer"></div></div></div></figure><p>I often shop for the occasions I don’t necessarily have in my agenda, which means I have items that were never worn by me, but they live a fabulous life regardless. Having said that, if I find something I love and it’s not my size, chances are I’ll still buy it, because I love good clothes too much – this is exactly what happened with the Tory Burch mirror dress.</p><p><strong>We’re obsessed with your interiors. What are your top homeware picks for adding personality and pops of colour to a space?</strong></p><figure class="kg-card kg-image-card kg-card-hascaption"><img src="https://journal.byrotation.com/content/images/2026/04/Screenshot-2026-04-15-at-16.53.10.png" class="kg-image" alt="SPOTLIGHT: Sandra, The Dress Dealer"><figcaption><strong>Left to Right: </strong><a href="https://go.shopmy.us/p-53150892">Sophie Bille Brahe</a>, <a href="https://go.shopmy.us/p-53150929">Bernadette</a>, <a href="https://go.shopmy.us/p-53150969">Clessidra Sommersa</a>, <a href="https://go.shopmy.us/p-53150728">Laetitia Rouget</a>, <a href="https://go.shopmy.us/p-53150953">David Hockney</a>, <a href="https://go.shopmy.us/p-53151226">Dinosaur Designs</a></figcaption></figure><p><strong>6. When did you decide to transition from a collector to a rotator? </strong><br>I was ‘renting out’ my wardrobe for photoshoots long before rental was a thing. The first time I rented something out to a stranger via the app was August, 2022. It was far from a perfect experience for me, but I decided to give it a shot regardless. </p><p>Frankly, I saw it as a great opportunity to earn extra cash. The thinking that I have access to all these fabulous things and could share them with other women for a fraction of the cost to them came around the time when I realised I have a serious shopping problem. Now I often buy by using the excuse of renting it and making some of the money back. I’m very naughty. Having said that, I only have a limited wardrobe available to rent, and I wouldn’t rent items that would make me upset if damaged beyond repair. To sum up, I have part of my wardrobe living in my house rent-free, and part of it actually working on By Rotation.</p><figure class="kg-card kg-image-card kg-width-wide"><img src="https://journal.byrotation.com/content/images/2026/04/By-Rotation-x-Uber-11--1-.jpg" class="kg-image" alt="SPOTLIGHT: Sandra, The Dress Dealer"></figure><p><br><strong>7. For someone looking to start their own rental side-hustle, what is the one piece of advice you’d share? </strong><br>Don’t follow the trends blindly. If you see a dress all over your social media and there are already 10 dresses available on the app, chances are yours will not necessarily be the first choice. Stick to your personal style, and your tribe will find you. Make sure your items are well kept, dry cleaned and fixed, if and when needed. Be fast and open with your communication, and make sure renters receive their items in time, and you ensure your parcels. Always underpromise and overdeliver, and never the other way around. </p><figure class="kg-card kg-image-card"><img src="https://journal.byrotation.com/content/images/2026/04/By-Rotation-x-Uber-pt2-1.jpg" class="kg-image" alt="SPOTLIGHT: Sandra, The Dress Dealer"></figure><p><br><strong>8. What is one designer piece you’re currently hunting to add to your rental listings?</strong><br>I’m not hunting for any designer pieces; they’re always hunting for me! I got my Chanel fix, so I’m happy and also over the madness we saw in March. I’m loving Chloe has a lot this season, but I’m not sure I can justify the price of some items that I would like to have. Other than that, I have a lot of Dries van Noten and Alaia pieces on my wishlist – these houses are very different, but the clothes make me happy the same way. Oh, and if I could hunt down Nour Hammour's leopard coat that I slept on for too long last season, I’d be thrilled.</p><p>Head to the app now to <strong><a href="https://byrotation.com/">rent unique, sold-out designer items</a></strong> for a fraction of the retail price.</p>]]></content:encoded></item><item><title><![CDATA[Team Retreat at The Wild Duck]]></title><description><![CDATA[<p>Looking to escape to the English countryside? This week, we escaped to the Cotswolds to unwind, reconnect, and recharge as a team.</p><p>Scroll down to discover our spring retreat itinerary at The Wild Duck.</p><figure class="kg-card kg-gallery-card kg-width-wide"><div class="kg-gallery-container"><div class="kg-gallery-row"><div class="kg-gallery-image"><img src="https://journal.byrotation.com/content/images/2026/03/DSC06044--1---1-.JPG" width="4000" height="6000" alt></div><div class="kg-gallery-image"><img src="https://journal.byrotation.com/content/images/2026/03/IMG_9666.png" width="4284" height="4203" alt></div></div><div class="kg-gallery-row"><div class="kg-gallery-image"><img src="https://journal.byrotation.com/content/images/2026/03/IMG_9986--1-.png" width="3024" height="4032" alt></div><div class="kg-gallery-image"><img src="https://journal.byrotation.com/content/images/2026/03/DSC06182--1---1--1.JPG" width="4000" height="6000" alt></div></div></div></figure><p><strong>WHERE TO STAY</strong></p><p>Originally the gardener’s cottage to nearby Ewen Manor, <strong><a href="https://www.countrycreatures.com/wild-duck-ewen/">The Wild Duck</a></strong> is</p>]]></description><link>https://journal.byrotation.com/team-retreat-at-the-wild-duck/</link><guid isPermaLink="false">69c542276acf0a00018fd970</guid><category><![CDATA[Lifestyle]]></category><dc:creator><![CDATA[By Rotation]]></dc:creator><pubDate>Fri, 27 Mar 2026 16:56:38 GMT</pubDate><media:content url="https://journal.byrotation.com/content/images/2026/03/DSC06015--1-.JPG" medium="image"/><content:encoded><![CDATA[<img src="https://journal.byrotation.com/content/images/2026/03/DSC06015--1-.JPG" alt="Team Retreat at The Wild Duck"><p>Looking to escape to the English countryside? This week, we escaped to the Cotswolds to unwind, reconnect, and recharge as a team.</p><p>Scroll down to discover our spring retreat itinerary at The Wild Duck.</p><figure class="kg-card kg-gallery-card kg-width-wide"><div class="kg-gallery-container"><div class="kg-gallery-row"><div class="kg-gallery-image"><img src="https://journal.byrotation.com/content/images/2026/03/DSC06044--1---1-.JPG" width="4000" height="6000" alt="Team Retreat at The Wild Duck"></div><div class="kg-gallery-image"><img src="https://journal.byrotation.com/content/images/2026/03/IMG_9666.png" width="4284" height="4203" alt="Team Retreat at The Wild Duck"></div></div><div class="kg-gallery-row"><div class="kg-gallery-image"><img src="https://journal.byrotation.com/content/images/2026/03/IMG_9986--1-.png" width="3024" height="4032" alt="Team Retreat at The Wild Duck"></div><div class="kg-gallery-image"><img src="https://journal.byrotation.com/content/images/2026/03/DSC06182--1---1--1.JPG" width="4000" height="6000" alt="Team Retreat at The Wild Duck"></div></div></div></figure><p><strong>WHERE TO STAY</strong></p><p>Originally the gardener’s cottage to nearby Ewen Manor, <strong><a href="https://www.countrycreatures.com/wild-duck-ewen/">The Wild Duck</a></strong> is a 16th-century pub that has just reopened its doors and welcomed us for a retreat.</p><p>The attention to detail was everything: from a cosy pub setting for dinner by the fireplace, to impeccable rooms featuring antique furniture and stunning tapestries.</p><p>Book Your Stay at <strong>The Wild Duck</strong> <a href="https://www.countrycreatures.com/wild-duck-ewen/">here.</a></p><figure class="kg-card kg-image-card kg-width-wide"><img src="https://journal.byrotation.com/content/images/2026/03/the-out-2026.jpg" class="kg-image" alt="Team Retreat at The Wild Duck"></figure><p><strong>TRAVEL</strong></p><p>Only a two-hour drive from London, we arrived in style: rented outfits from the By Rotation app and electric Land Rovers courtesy of <a href="https://www.theout.com/"><strong>THE OUT</strong> </a>- luxury car rental service.</p><p>Getting out of London can be a mission, but our friends at THE OUT made it seamless: the cars were delivered to our doorstep and collected again at the end of the trip.</p><figure class="kg-card kg-gallery-card kg-width-wide"><div class="kg-gallery-container"><div class="kg-gallery-row"><div class="kg-gallery-image"><img src="https://journal.byrotation.com/content/images/2026/03/the-out.jpg" width="1200" height="1600" alt="Team Retreat at The Wild Duck"></div><div class="kg-gallery-image"><img src="https://journal.byrotation.com/content/images/2026/03/SAFFRON-copy.png" width="791" height="1101" alt="Team Retreat at The Wild Duck"></div></div></div></figure><p><strong>WHAT TO RENT</strong></p><p>For our outfits, we drew inspiration from cottagecore and chic staycation style - effortless yet refined, perfect for a spring escape in the Cotswolds.</p><p>By day, we embraced spring cottagecore dresses - from the coveted <a href="https://byrotation.com/products/proenza-schouler-yellow-dresses-cmae39hku00m0kz3g1fx0zk9b">Proenza Schouler</a> dress worn by Kendall Jenner, to a <a href="https://byrotation.com/products/realisation-par-blue-dresses-cmjbkvx7e004bz8dj9oxir0t4">Réalisation Par slip dress</a>, a <a href="https://byrotation.com/products/faithfull-the-brand-brown-dresses-cmml8cbb10191nvnisqv29jwo">Faithfull The Brand pastel knit</a>, and a Zimmermann paisley-print dress</p><p>For the perfect finishing touches, Maruta styled a <a href="https://byrotation.com/products/loewe-green-bags-cmbtavi8f00clx0e1rs9oqdk4">daisy-print raffia Loewe bag,</a> while Georgia rented a <a href="https://byrotation.com/products/charlotte-simone-brown-jackets-cmkcfe9dr002id8dz1ki5qnyf">Charlotte Simone coat</a> with a fur-trimmed edge - pieces that elevated every moment from morning strolls through the countryside to evening dinners by the fire.</p><figure class="kg-card kg-gallery-card kg-width-wide"><div class="kg-gallery-container"><div class="kg-gallery-row"><div class="kg-gallery-image"><img src="https://journal.byrotation.com/content/images/2026/03/closet.jpg" width="1200" height="1600" alt="Team Retreat at The Wild Duck"></div><div class="kg-gallery-image"><img src="https://journal.byrotation.com/content/images/2026/03/GG.jpg" width="1299" height="1732" alt="Team Retreat at The Wild Duck"></div></div><div class="kg-gallery-row"><div class="kg-gallery-image"><img src="https://journal.byrotation.com/content/images/2026/03/Saffron.jpg" width="1200" height="1600" alt="Team Retreat at The Wild Duck"></div><div class="kg-gallery-image"><img src="https://journal.byrotation.com/content/images/2026/03/Eshira.jpg" width="4284" height="5712" alt="Team Retreat at The Wild Duck"></div></div></div></figure><p><strong>THE SCENT</strong></p><p>We paired our rented looks with a hint of <a href="https://www.instagram.com/creedfragrance/?hl=en"><strong>Creed</strong></a>, their newest scent, Wild Vetiver, which captures a whimsical English garden party wandering into the wild.</p><figure class="kg-card kg-image-card"><img src="https://journal.byrotation.com/content/images/2026/03/DSC06052--1--1.JPG" class="kg-image" alt="Team Retreat at The Wild Duck"></figure><p><strong>ON THE MENU</strong></p><p>If your itinerary in the Cotswolds doesn’t allow time for an overnight stay, we still highly recommend stopping at The Wild Duck for a meal. Enjoy a fresh lunch in the courtyard, or indulge in a romantic dinner by the fire.</p><p>For lunch, we tried the Kale Gnudi with Sage, Lemon, and Crème Fraîche, while our absolute dinner favourite was the Carnaroli Risotto with Wild Mushrooms and Wye Valley Asparagus. Be sure not to miss the spicy margaritas and chocolate tart for dessert.</p><figure class="kg-card kg-gallery-card kg-width-wide"><div class="kg-gallery-container"><div class="kg-gallery-row"><div class="kg-gallery-image"><img src="https://journal.byrotation.com/content/images/2026/03/Food.jpg" width="1200" height="1600" alt="Team Retreat at The Wild Duck"></div><div class="kg-gallery-image"><img src="https://journal.byrotation.com/content/images/2026/03/Dinner.jpg" width="1200" height="1600" alt="Team Retreat at The Wild Duck"></div></div><div class="kg-gallery-row"><div class="kg-gallery-image"><img src="https://journal.byrotation.com/content/images/2026/03/IMG_0722-1.jpg" width="1200" height="1600" alt="Team Retreat at The Wild Duck"></div><div class="kg-gallery-image"><img src="https://journal.byrotation.com/content/images/2026/03/EK.jpg" width="1200" height="1800" alt="Team Retreat at The Wild Duck"></div></div></div></figure><p>Discover and rent the <a href="https://byrotation.com/collections/weekend-edit">Bank Holiday Edit</a> on the By Rotation app now.</p>]]></content:encoded></item><item><title><![CDATA["One Hack I've Been Living By During My Pregnancy" Anya]]></title><description><![CDATA[<p>Meet actor, filmmaker and <a href="https://www.instagram.com/a_n_y_a/">Rotator Anya</a>, who discovered By Rotation four years ago after listing the dresses she’d previously worn to film festivals and weddings, quickly finding a second life for her wardrobe. </p><p>As Anya prepares to welcome her first child, the income from her rentals has taken on</p>]]></description><link>https://journal.byrotation.com/im-renting-my-maternity-wardrobe/</link><guid isPermaLink="false">69ab00c3d62726000192084c</guid><category><![CDATA[UK]]></category><category><![CDATA[US]]></category><category><![CDATA[Rotators]]></category><category><![CDATA[Lifestyle]]></category><dc:creator><![CDATA[By Rotation]]></dc:creator><pubDate>Sat, 14 Mar 2026 20:00:00 GMT</pubDate><media:content url="https://journal.byrotation.com/content/images/2026/03/_-5-.png" medium="image"/><content:encoded><![CDATA[<img src="https://journal.byrotation.com/content/images/2026/03/_-5-.png" alt=""One Hack I've Been Living By During My Pregnancy" Anya"><p>Meet actor, filmmaker and <a href="https://www.instagram.com/a_n_y_a/">Rotator Anya</a>, who discovered By Rotation four years ago after listing the dresses she’d previously worn to film festivals and weddings, quickly finding a second life for her wardrobe. </p><p>As Anya prepares to welcome her first child, the income from her rentals has taken on new meaning — helping fund the short film she plans to shoot after maternity leave. From playful layering to comfortable dresses and joyful accessories, she’s embraced a colourful, feminine approach to maternity style.</p><p>Scroll to read on and inspire your <a href="https://byrotation.com/search?collection=Bump+Friendly+&amp;collectionId=ck92oh3ug12t70724uuaeiy5x">bump friendly rental.</a></p><figure class="kg-card kg-gallery-card kg-width-wide kg-card-hascaption"><div class="kg-gallery-container"><div class="kg-gallery-row"><div class="kg-gallery-image"><img src="https://journal.byrotation.com/content/images/2026/03/_-6-.JPG" width="3174" height="4761" alt=""One Hack I've Been Living By During My Pregnancy" Anya"></div><div class="kg-gallery-image"><img src="https://journal.byrotation.com/content/images/2026/03/SnapInsta-Ai_3770089743153894392.jpg" width="1024" height="1365" alt=""One Hack I've Been Living By During My Pregnancy" Anya"></div></div></div><figcaption>Anya wearing <a href="https://byrotation.com/products/maternity-tulle-fluffy-robe-pink-dresses-cmlhxld2t005sjhj4qtemkxqc">Tulle Robe</a> and <a href="https://byrotation.com/products/sophia-webster-white-bags-cm8t35hs400z1uh4x5wrhyrjk">Sophia Webster bag</a></figcaption></figure><p><strong>How would you best describe your By Rotation wardrobe?</strong><br>Colourful, playful, feminine and eclectic. I like to have fun when it comes to my clothes.</p><p><strong>What pieces or outfit pairings have you relied on most during your pregnancy?</strong><br>I’ve relied heavily on turtlenecks and undershirts to keep my old wardrobe going for as long as I could. It's amazing how useful these undergarments are. You can turn a short-sleeve outfit into a long-sleeve outfit, swap colours of the undershirts to keep the outfit feeling fresh, keep yourself warm, and if you can’t close a button on your top or your shirt comes undone, there is an extra layer covering you. I’ve worn these under cardigans, short-sleeve dresses, shirts and just by themselves with accessories over them. </p><figure class="kg-card kg-gallery-card kg-width-wide kg-card-hascaption"><div class="kg-gallery-container"><div class="kg-gallery-row"><div class="kg-gallery-image"><img src="https://journal.byrotation.com/content/images/2026/03/_-2-.jpg" width="4284" height="5712" alt=""One Hack I've Been Living By During My Pregnancy" Anya"></div><div class="kg-gallery-image"><img src="https://journal.byrotation.com/content/images/2026/03/IMG_0640.jpg" width="3024" height="4032" alt=""One Hack I've Been Living By During My Pregnancy" Anya"></div></div></div><figcaption>Anya wearing green <a href="https://byrotation.com/products/sleeper-green-dresses-cmb22affd00l9ptxxyzid42b1">Sleeper dress</a></figcaption></figure><p>My favourite outfit was a sleeveless wool <a href="https://byrotation.com/products/nanushka-black-dresses-cmh2kxzry05ze40h122xx5426">Nanushka dress</a> with a flower, which I bought during my pregnancy. It was warm &amp; comfortable, and I wore it with pink and black turtlenecks to keep it varied, and the flower on the belly kept nicely stretching and growing throughout the pregnancy.  I’ve relied on dresses mainly as they give you more space to grow and move around. Earlier in the pregnancy, I also wore a lot of pyjama and “nightgown” style outfits from brands like Sleeper, Olivia Von Halle, For Restless Sleepers and Dreamers Rebels. I am planning to return to a lot of these postpartum.</p><figure class="kg-card kg-image-card"><img src="https://journal.byrotation.com/content/images/2026/03/_-11-.jpg" class="kg-image" alt=""One Hack I've Been Living By During My Pregnancy" Anya"></figure><p>In terms of accessories, I became a fan of <a href="https://byrotation.com/products/miu-miu-burgundy-accessories-clmsz3daz0005uv0sjr18f5vn">headbands</a> as an easy way to elevate an outfit and wore different earrings, necklaces and beads, including ones I made myself. It felt like a good time to be girly and playful.</p><p>My <a href="https://byrotation.com/products/manolo-blahnik-metallic-shoes-cm9g3dgzy00826uh5omeddv81">Manolo Blahnik</a> flats became my go-to shoes over the pregnancy for going out, they look festive and are comfortable. Whilst to keep myself warm in the last months of pregnancy, which fell during winter, I heavily relied on an oversized Max Mara coat, which I can still button up in the last days of pregnancy and have a fluffy headband to go with it to keep it cute and fun. </p><p><strong>What are your thoughts on buying pregnancy-specific clothing vs renting your wardrobe?</strong><br>I didn’t buy any pregnancy-specific clothes except for leggings. It felt a bit pointless as the body was changing all the time, and given that pregnancy only lasts 9 months, I don’t know what I would do with the maternity clothes after. I adapted as much as I could from my wardrobe, rented for special occasions and bought a minimal amount of clothes from non-maternity brands, which I felt I could wear throughout pregnancy and after.</p><figure class="kg-card kg-gallery-card kg-width-wide"><div class="kg-gallery-container"><div class="kg-gallery-row"><div class="kg-gallery-image"><img src="https://journal.byrotation.com/content/images/2026/03/_-13-.jpg" width="3024" height="4032" alt=""One Hack I've Been Living By During My Pregnancy" Anya"></div><div class="kg-gallery-image"><img src="https://journal.byrotation.com/content/images/2026/03/_-1-.jpg" width="3024" height="4032" alt=""One Hack I've Been Living By During My Pregnancy" Anya"></div></div></div></figure><p>I’ve actually cleared my own personal wardrobe a lot during pregnancy, reviewing some items which have been in my closet for many years. It felt like a good time to let go of them and clear up space for a new stage in my life. I also didn’t want the pressure of feeling like I have to return to my pre-pregnant size and body. It's great if that happens, but if it doesn’t, that’s also ok and I can move into my new status and new chapter wearing new clothes either way. So I’ve been very careful regarding what new things I add, as I want to keep the possibilities open for a new style evolution after I give birth. </p><p><strong>What is one rule you stick by when it comes to maternity dressing?</strong>Comfort over anything else, but make it cute!</p><figure class="kg-card kg-gallery-card kg-width-wide"><div class="kg-gallery-container"><div class="kg-gallery-row"><div class="kg-gallery-image"><img src="https://journal.byrotation.com/content/images/2026/03/_-4-.jpg" width="4284" height="5712" alt=""One Hack I've Been Living By During My Pregnancy" Anya"></div></div></div></figure><p><strong>How have you maintained your personal sense of style during this stage?</strong><br>Although I could not wear a lot of my more fitted feminine items, I went into a more girly direction with my choice of colours, styles and accessories, keeping it playful, colourful and comfortable. I like to keep things fun when it comes to clothing, and I think I managed that.</p><figure class="kg-card kg-gallery-card kg-width-wide"><div class="kg-gallery-container"><div class="kg-gallery-row"><div class="kg-gallery-image"><img src="https://journal.byrotation.com/content/images/2026/03/_-8-.JPG" width="4480" height="6720" alt=""One Hack I've Been Living By During My Pregnancy" Anya"></div><div class="kg-gallery-image"><img src="https://journal.byrotation.com/content/images/2026/03/_-3-.JPG" width="4432" height="6648" alt=""One Hack I've Been Living By During My Pregnancy" Anya"></div></div></div></figure><p><strong>How do you plan to continue to use By Rotation postpartum? Are there any rentals you already have your eye on?</strong><br>A lot of my outfits are on By Rotation at the moment, as I’ve cleared my closet to make space. I listed a lot of things as well, which I am not planning to wear anymore, but I am sure others will enjoy. I am also listing the clothes I wore during pregnancy so others can make use of them.</p><figure class="kg-card kg-image-card kg-card-hascaption"><img src="https://journal.byrotation.com/content/images/2026/03/ANYA-03.png" class="kg-image" alt=""One Hack I've Been Living By During My Pregnancy" Anya"><figcaption><a href="https://byrotation.com/products/sau-lee-black-dresses-cmkxxtnd00064hkmp36tekx0j">Sau Lee</a>, <a href="https://byrotation.com/listings/cmkmb9yay000d277dcd2j64q8">Victoria Beckham</a> and <a href="https://byrotation.com/products/zimmermann-beige-co-ords-cmc8lddhk0002ffcw8bvpgi2k">Zimmermann</a></figcaption></figure><p>I am holding myself from buying new things at the moment, as I am not sure which size I will be in the coming year, and I have summer weddings and events to go to, so I have my eyes on a few potential rentals to get me through these events before I am ready to commit to investing in a new wardrobe.</p><p>Discover the '<a href="https://byrotation.com/search?collection=Bump+Friendly+&amp;collectionId=ck92oh3ug12t70724uuaeiy5x">Bump Friendly' Edit on the By Rotation app.</a></p>]]></content:encoded></item><item><title><![CDATA[We Asked 7 Inspiring Women In Our Community Who Inspires Them Most]]></title><description><![CDATA[<p>This<strong> International Women's Day</strong>, we're celebrating the women in our community and the ones who inspire them. Consider it to be 'Inspiration, on Rotation.'</p><p>Scroll to read more and rent the looks they're loving.</p><figure class="kg-card kg-gallery-card kg-width-wide kg-card-hascaption"><div class="kg-gallery-container"><div class="kg-gallery-row"><div class="kg-gallery-image"><img src="https://journal.byrotation.com/content/images/2026/03/2--23-.png" width="4500" height="6000"></div><div class="kg-gallery-image"><img src="https://journal.byrotation.com/content/images/2026/03/3--21-.png" width="4500" height="6000"></div></div></div><figcaption><a href="https://www.instagram.com/wyynnee/?hl=en">Wynne Pickus</a> and <a href="https://www.instagram.com/matildefmf/?hl=en">Matilde Mourinho</a></figcaption></figure><figure class="kg-card kg-image-card"><img src="https://journal.byrotation.com/content/images/2026/03/4--15--1.png" class="kg-image"></figure><p>Discover their most-loved saved rentals in their <a href="https://byrotation.app.link/xXTbHn7je1b">By Rotation Saved</a></p>]]></description><link>https://journal.byrotation.com/we-asked-7-inspiring-women-in-our-community-who-inspires-them-most/</link><guid isPermaLink="false">69a703789ad7730001542356</guid><category><![CDATA[COMMUNITY]]></category><category><![CDATA[UK]]></category><category><![CDATA[US]]></category><dc:creator><![CDATA[By Rotation]]></dc:creator><pubDate>Wed, 04 Mar 2026 11:00:00 GMT</pubDate><media:content url="https://journal.byrotation.com/content/images/2026/03/Untitled-design.png" medium="image"/><content:encoded><![CDATA[<img src="https://journal.byrotation.com/content/images/2026/03/Untitled-design.png" alt="We Asked 7 Inspiring Women In Our Community Who Inspires Them Most"><p>This<strong> International Women's Day</strong>, we're celebrating the women in our community and the ones who inspire them. Consider it to be 'Inspiration, on Rotation.'</p><p>Scroll to read more and rent the looks they're loving.</p><figure class="kg-card kg-gallery-card kg-width-wide kg-card-hascaption"><div class="kg-gallery-container"><div class="kg-gallery-row"><div class="kg-gallery-image"><img src="https://journal.byrotation.com/content/images/2026/03/2--23-.png" width="4500" height="6000" alt="We Asked 7 Inspiring Women In Our Community Who Inspires Them Most"></div><div class="kg-gallery-image"><img src="https://journal.byrotation.com/content/images/2026/03/3--21-.png" width="4500" height="6000" alt="We Asked 7 Inspiring Women In Our Community Who Inspires Them Most"></div></div></div><figcaption><a href="https://www.instagram.com/wyynnee/?hl=en">Wynne Pickus</a> and <a href="https://www.instagram.com/matildefmf/?hl=en">Matilde Mourinho</a></figcaption></figure><figure class="kg-card kg-image-card"><img src="https://journal.byrotation.com/content/images/2026/03/4--15--1.png" class="kg-image" alt="We Asked 7 Inspiring Women In Our Community Who Inspires Them Most"></figure><p>Discover their most-loved saved rentals in their <a href="https://byrotation.app.link/xXTbHn7je1b">By Rotation Saved folder.</a></p><figure class="kg-card kg-image-card kg-width-wide kg-card-hascaption"><img src="https://journal.byrotation.com/content/images/2026/03/NGONI.png" class="kg-image" alt="We Asked 7 Inspiring Women In Our Community Who Inspires Them Most"><figcaption><a href="https://www.instagram.com/ngoni/?hl=en">Ngoni Chikwenengere</a></figcaption></figure><figure class="kg-card kg-image-card kg-width-wide"><img src="https://journal.byrotation.com/content/images/2026/03/Untitled-design--1--1.png" class="kg-image" alt="We Asked 7 Inspiring Women In Our Community Who Inspires Them Most"></figure><figure class="kg-card kg-gallery-card kg-width-wide kg-card-hascaption"><div class="kg-gallery-container"><div class="kg-gallery-row"><div class="kg-gallery-image"><img src="https://journal.byrotation.com/content/images/2026/03/8--4-.png" width="4500" height="6000" alt="We Asked 7 Inspiring Women In Our Community Who Inspires Them Most"></div><div class="kg-gallery-image"><img src="https://journal.byrotation.com/content/images/2026/03/9--2-.png" width="4500" height="6000" alt="We Asked 7 Inspiring Women In Our Community Who Inspires Them Most"></div></div></div><figcaption><a href="https://www.instagram.com/emmapaton___/?hl=en">Emma Paton</a> and <a href="https://www.instagram.com/jaanakidhokia/?hl=en">Jaanaki Dhokia</a></figcaption></figure><figure class="kg-card kg-image-card"><img src="https://journal.byrotation.com/content/images/2026/03/10--3-.png" class="kg-image" alt="We Asked 7 Inspiring Women In Our Community Who Inspires Them Most"></figure><figure class="kg-card kg-image-card kg-width-wide"><img src="https://journal.byrotation.com/content/images/2026/03/Untitled-design--2-.png" class="kg-image" alt="We Asked 7 Inspiring Women In Our Community Who Inspires Them Most"></figure><figure class="kg-card kg-gallery-card kg-width-wide kg-card-hascaption"><div class="kg-gallery-container"><div class="kg-gallery-row"><div class="kg-gallery-image"><img src="https://journal.byrotation.com/content/images/2026/03/IWD-2026-INSTAGRAM-03.png" width="4500" height="6000" alt="We Asked 7 Inspiring Women In Our Community Who Inspires Them Most"></div><div class="kg-gallery-image"><img src="https://journal.byrotation.com/content/images/2026/03/11--4-.png" width="4500" height="6000" alt="We Asked 7 Inspiring Women In Our Community Who Inspires Them Most"></div></div></div><figcaption><a href="https://www.instagram.com/gabifile2018/?hl=en">Gabi File</a> and <a href="https://www.instagram.com/omaimaelhaouass/?hl=en">Omaima El Haouass</a></figcaption></figure>]]></content:encoded></item><item><title><![CDATA[Eshita Travels to St. Moritz]]></title><description><![CDATA[<p>Fresh from her first visit to St. Moritz — the birthplace of Alpine winter tourism and arguably the only ski resort that feels like a true brand — our Founder &amp; CEO Eshita Kabra-Davies shares her highlights from the trip. </p><p>Travelling in via the spectacular Bernina Express and checking into the contemporary</p>]]></description><link>https://journal.byrotation.com/eshita-travels-to-st-moritz/</link><guid isPermaLink="false">69a17cd39ad7730001542293</guid><category><![CDATA[UK]]></category><category><![CDATA[US]]></category><category><![CDATA[Lifestyle]]></category><dc:creator><![CDATA[By Rotation]]></dc:creator><pubDate>Sat, 28 Feb 2026 20:00:00 GMT</pubDate><media:content url="https://journal.byrotation.com/content/images/2026/02/IMG_5601.JPG" medium="image"/><content:encoded><![CDATA[<img src="https://journal.byrotation.com/content/images/2026/02/IMG_5601.JPG" alt="Eshita Travels to St. Moritz"><p>Fresh from her first visit to St. Moritz — the birthplace of Alpine winter tourism and arguably the only ski resort that feels like a true brand — our Founder &amp; CEO Eshita Kabra-Davies shares her highlights from the trip. </p><p>Travelling in via the spectacular Bernina Express and checking into the contemporary five-star <a href="https://www.instagram.com/gracestmoritz/">Grace La Margna St Moritz</a>, she reflects on where to stay, ski, dine and switch off in this iconic Alpine destination.</p><p>Scroll to read more on Eshita's latest travels to St. Moritz and <a href="https://byrotation.com/collections/the-ski-edit">rent your ski wardrobe. </a></p><figure class="kg-card kg-gallery-card kg-width-wide kg-card-hascaption"><div class="kg-gallery-container"><div class="kg-gallery-row"><div class="kg-gallery-image"><img src="https://journal.byrotation.com/content/images/2026/02/IMG_4951.png" width="3024" height="4032" alt="Eshita Travels to St. Moritz"></div><div class="kg-gallery-image"><img src="https://journal.byrotation.com/content/images/2026/02/IMG_5854.jpg" width="2160" height="3028" alt="Eshita Travels to St. Moritz"></div></div></div><figcaption>Eshita wearing <a href="https://www.philippalondon.com/product/paulina-vintage-dark-brown-mink-coat/">Philippa London vintage fur coat</a> and <a href="https://byrotation.com/products/chanel-brown-bags-cmhthlh7d009v10gjlqxdtpfr">Chanel Bag</a></figcaption></figure><p><strong>Tell us a little about your trip to St. Moritz</strong><br>My first time to the birthplace of winter Alpine tourism and I understand the destination's charm across all ages. We stayed at the <a href="https://www.instagram.com/gracestmoritz/">Grace St Margna</a>, a 5 star contemporary escape a 5 minute walk away from the main shopping street, with 3 restaurants (including the global Beef Bar takeover!) and a very peaceful spa.</p><figure class="kg-card kg-gallery-card kg-width-wide"><div class="kg-gallery-container"><div class="kg-gallery-row"><div class="kg-gallery-image"><img src="https://journal.byrotation.com/content/images/2026/02/IMG_4967.png" width="3024" height="4032" alt="Eshita Travels to St. Moritz"></div><div class="kg-gallery-image"><img src="https://journal.byrotation.com/content/images/2026/02/IMG_5269-1.png" width="3024" height="4032" alt="Eshita Travels to St. Moritz"></div></div><div class="kg-gallery-row"><div class="kg-gallery-image"><img src="https://journal.byrotation.com/content/images/2026/02/SnapInsta-Ai_3827481538582073988.jpg" width="1080" height="1440" alt="Eshita Travels to St. Moritz"></div><div class="kg-gallery-image"><img src="https://journal.byrotation.com/content/images/2026/02/SnapInsta-Ai_3827481581263271532.jpg" width="1080" height="1439" alt="Eshita Travels to St. Moritz"></div></div></div></figure><p><strong>If someone were packing for St. Moritz for the first time, what would you insist they bring and what should they leave behind?</strong><br>Pack the understated luxury and quality pieces that will keep you warm: non-flashy vintage bags and furs (I rented a Chanel bag and loaned a Philippa London coat). Leave behind logomania to blend in with the locals and regulars.</p><figure class="kg-card kg-image-card kg-width-wide kg-card-hascaption"><img src="https://journal.byrotation.com/content/images/2026/02/Artboard-28.png" class="kg-image" alt="Eshita Travels to St. Moritz"><figcaption><a href="https://byrotation.com/products/perfect-moment-burgundy-jackets-cmkk33ao3008cpsxpv5edu57f">Perfect Moment Ski Jacket</a>, <a href="https://byrotation.com/products/moon-boot-gold-shoes-clf7318jo00a9u44rrz3gn4wu">Moon Boots in Gold</a>, <a href="https://byrotation.com/products/cultnaked-brown-coats-cmlpdayq2000011ahbt7mznof">Cultnaked Fur Coat</a>, <a href="https://byrotation.com/products/chanel-brown-bags-cmhthlh7d009v10gjlqxdtpfr">Chanel Bag</a></figcaption></figure><p><strong>What does a perfect morning in St. Moritz look like?</strong><br>A continental breakfast at the Grace St Margna followed by a stroll by the lake.</p><p><strong>Which beauty items are guaranteed to be travelling with you?</strong></p><figure class="kg-card kg-gallery-card kg-width-wide kg-card-hascaption"><div class="kg-gallery-container"><div class="kg-gallery-row"><div class="kg-gallery-image"><img src="https://journal.byrotation.com/content/images/2026/02/IMG_5361.png" width="2268" height="3623" alt="Eshita Travels to St. Moritz"></div><div class="kg-gallery-image"><img src="https://journal.byrotation.com/content/images/2026/02/MAKEUP-1.png" width="819" height="1135" alt="Eshita Travels to St. Moritz"></div></div></div><figcaption><a href="https://www.mzskin.com/collections/serums-oils/products/reviving-bio-placenta-stem-cell-serum">MZ Skin Night Serum</a>, <a href="https://uk.elemis.com/procollagen-cleansing-balm.html">Elemis Cleanser</a>, <a href="https://drsambunting.com/products/flawless-daily-sunscreen?tw_source=google&amp;tw_adid=662044792701&amp;tw_campaign=20064702659&amp;tw_kwdid=kwd-2087147025523&amp;gad_source=1&amp;gad_campaignid=20064702659&amp;gbraid=0AAAAACralkzAipF9FAKQ5F37Clr_FCBd-&amp;gclid=CjwKCAiAnoXNBhAZEiwAnItcG2Vj1lzOiGwuiw7QG64lRFWOtR6WciA_q-i4SR6ruEnVAGaBgZKo7RoCMEIQAvD_BwE">Dr Sam's SPF</a>, <a href="https://www.westman-atelier.com/en-gb/products/super-loaded-tinted-highlight-peau-de-rose?srsltid=AfmBOooLc4pXdkc8PbAjXDPOiyMRKWKmPGN_Zm-LyAi-SYAEtQ1nxSD8&amp;variant=43394757001398">Westman Atelier Highlighter</a> &amp; <a href="https://journal.byrotation.com/eshita-travels-to-st-moritz/westman-atelier.com/en-re/collections/the-bronzers/products/face-trace-contour-stick-truffle?variant=43394757853366">Bronzer</a>, <a href="https://saiehello.com/products/dew-blush?variant=43082944151728">Saie Blush</a>, <a href="https://www.armanibeauty.co.uk/makeup/eyes/eyeliner/smooth-silk-eye-pencil/AP11102.html">Armani Kohl Pencil</a>, <a href="https://www.tomfordbeauty.co.uk/product/lip-colour">Tom Ford Lipstick</a></figcaption></figure><p><strong>How would you describe the skiing here compared to other destinations you’ve visited?</strong><br>We were very lucky with the weather - clear skies and quiet slopes - There are 36 slopes within the Corviglia ski area which have a good variety of runs across all levels (along with the iconic Prada branded ski lift you might have seen all over social media) and if you're adventurous like us, you can also venture to the glacier-based Corvatsch ski area which guarantees snow.</p><figure class="kg-card kg-gallery-card kg-width-wide kg-card-hascaption"><div class="kg-gallery-container"><div class="kg-gallery-row"><div class="kg-gallery-image"><img src="https://journal.byrotation.com/content/images/2026/02/Artboard-19.png" width="819" height="1135" alt="Eshita Travels to St. Moritz"></div><div class="kg-gallery-image"><img src="https://journal.byrotation.com/content/images/2026/02/IMG_5529-1.png" width="3024" height="4032" alt="Eshita Travels to St. Moritz"></div><div class="kg-gallery-image"><img src="https://journal.byrotation.com/content/images/2026/02/WhatsApp-Image-2026-02-27-at-17.19.37--1-.jpeg" width="917" height="1232" alt="Eshita Travels to St. Moritz"></div></div></div><figcaption>Eshita wearing <a href="https://byrotation.com/products/rossignol-white-jackets-ck2uxj72ykxse0746g9ro1eab">Rossignol</a> ski jacket</figcaption></figure><p><strong>What’s one insider tip you’d give someone to help them experience St. Moritz like a regular, not a tourist?</strong><br>I can't say I am a regular myself, but I loved walking around the town and exploring regular spots such as Bäckerei Bad for a coffee and cake, Monocle cafe (which I love to read!) and the Super Mountain Market concept store has a very curated selection of local fashion, art and homewares.</p><p><strong>After the lifts stop running, where are you heading? Beyond skiing, what activities ended up being the most memorable for you?</strong><br>The art galleries are not to be missed (Hauser &amp; Wirth, The Pavilion and Muzeum Susch if you can make the trip). Do stop by the Kulm hotel for a tea or tipple, it is perhaps the most traditional alpine hotel, followed by Badrutt's Palace hotel.</p><figure class="kg-card kg-gallery-card kg-width-wide kg-card-hascaption"><div class="kg-gallery-container"><div class="kg-gallery-row"><div class="kg-gallery-image"><img src="https://journal.byrotation.com/content/images/2026/02/IMG_5632-2.png" width="3024" height="4032" alt="Eshita Travels to St. Moritz"></div></div></div><figcaption>Eshita wearing <a href="https://lenyclo.com/products/iris-lace-trim-skirt-jet-black?srsltid=AfmBOoop8UhxNv8DAXcJPnTkdDpDhTfXClXIjYHxzsGSijleVF5U3cPW">Leny Clo skirt</a> and <a href="https://www.philippalondon.com/product/paulina-vintage-dark-brown-mink-coat/">Philippa London vintage fur coat&nbsp;</a></figcaption></figure><p><strong>Was there a restaurant that truly captured the spirit of St. Moritz for you?</strong><br>I really enjoyed the traditional cuisine at Stüvetta Moritz - perfect for a fondue after a full day of skiing! Langosteria Sankt Moritz is the lunch spot amongst the mountains (also accessible by car if you do not ski) - great food and perfect for people-watching.</p><figure class="kg-card kg-gallery-card kg-width-wide kg-card-hascaption"><div class="kg-gallery-container"><div class="kg-gallery-row"><div class="kg-gallery-image"><img src="https://journal.byrotation.com/content/images/2026/02/IMG_5705.png" width="3024" height="4032" alt="Eshita Travels to St. Moritz"></div><div class="kg-gallery-image"><img src="https://journal.byrotation.com/content/images/2026/02/IMG_5717.png" width="3024" height="4032" alt="Eshita Travels to St. Moritz"></div></div></div><figcaption>Eshita wearing <a href="https://byrotation.com/products/acne-studios-black-dresses-clwesxgap0003sp0s70l2oqf3">Acne Studios dress</a></figcaption></figure><p>Are you heading on a ski-trip this season? Head to the By Rotation app to rent your ski-wear for a fraction of the price.</p>]]></content:encoded></item><item><title><![CDATA[The Spring Wedding Guest Edit]]></title><description><![CDATA[<p>We heard you're attending a wedding this Spring, not to worry, we've got you covered. In our latest rental collection, browse go-to brands for the season.</p><p>Browse the<a href="https://byrotation.com/collections/spring-wedding"><strong> Spring Wedding Guest Edit</strong></a>, or scroll to find outfit inspiration below. </p><figure class="kg-card kg-gallery-card kg-width-wide kg-card-hascaption"><div class="kg-gallery-container"><div class="kg-gallery-row"><div class="kg-gallery-image"><img src="https://journal.byrotation.com/content/images/2026/02/SAU-LEE.png" width="1022" height="1037"></div><div class="kg-gallery-image"><img src="https://journal.byrotation.com/content/images/2026/02/13-@lauraadewey_LIDEE.jpeg" width="2417" height="3044"></div></div></div><figcaption>@lauraadewey_ in rented<a href="https://byrotation.com/products/l-idee-blue-dresses-cmecnox3j000610hhz5xe179l"> L'IDÉE dress</a> &amp; cover image @katiebrill_ in<a href="https://byrotation.com/products/sau-lee-blue-dresses-cmgknkf4100b6aqwprkjq2pkf"> Sau</a></figcaption></figure>]]></description><link>https://journal.byrotation.com/the-spring-wedding-guest-edit/</link><guid isPermaLink="false">699893049ad773000154221e</guid><category><![CDATA[Fashion]]></category><dc:creator><![CDATA[By Rotation]]></dc:creator><pubDate>Sun, 22 Feb 2026 16:00:00 GMT</pubDate><media:content url="https://journal.byrotation.com/content/images/2026/02/1.-@katiebrill_-Sau-Lee.jpg" medium="image"/><content:encoded><![CDATA[<img src="https://journal.byrotation.com/content/images/2026/02/1.-@katiebrill_-Sau-Lee.jpg" alt="The Spring Wedding Guest Edit"><p>We heard you're attending a wedding this Spring, not to worry, we've got you covered. In our latest rental collection, browse go-to brands for the season.</p><p>Browse the<a href="https://byrotation.com/collections/spring-wedding"><strong> Spring Wedding Guest Edit</strong></a>, or scroll to find outfit inspiration below. </p><figure class="kg-card kg-gallery-card kg-width-wide kg-card-hascaption"><div class="kg-gallery-container"><div class="kg-gallery-row"><div class="kg-gallery-image"><img src="https://journal.byrotation.com/content/images/2026/02/SAU-LEE.png" width="1022" height="1037" alt="The Spring Wedding Guest Edit"></div><div class="kg-gallery-image"><img src="https://journal.byrotation.com/content/images/2026/02/13-@lauraadewey_LIDEE.jpeg" width="2417" height="3044" alt="The Spring Wedding Guest Edit"></div></div></div><figcaption>@lauraadewey_ in rented<a href="https://byrotation.com/products/l-idee-blue-dresses-cmecnox3j000610hhz5xe179l"> L'IDÉE dress</a> &amp; cover image @katiebrill_ in<a href="https://byrotation.com/products/sau-lee-blue-dresses-cmgknkf4100b6aqwprkjq2pkf"> Sau Lee dress</a></figcaption></figure><p>This spring, wedding guest dressing strikes the perfect balance between romance and modernity. <strong>Pastels</strong> are at the forefront, from whisper-soft blushes and lilacs to mint greens and buttery yellows — hues that feel effortlessly sophisticated while perfectly suited to garden or daytime celebrations. </p><figure class="kg-card kg-image-card kg-width-wide kg-card-hascaption"><img src="https://journal.byrotation.com/content/images/2026/02/Solace-London--4-.png" class="kg-image" alt="The Spring Wedding Guest Edit"><figcaption><a href="https://byrotation.com/products/alemais-pink-dresses-cmg3gvbbm003re72644r1uz2r">Alemais</a>, <a href="https://byrotation.com/products/solace-london-pink-dresses-cm6p1bfz50003gwa5j7qvpfvy">Solace London</a>,<a href="https://byrotation.com/products/aje-pink-dresses-cmlnmxj3e0016eaekba0j766k"> Aje</a> &amp; <a href="https://byrotation.com/products/la-doublej-pink-dresses-cmdut817g01r7k5y4dc063hxq">La Doublej</a></figcaption></figure><p></p><figure class="kg-card kg-gallery-card kg-width-wide kg-card-hascaption"><div class="kg-gallery-container"><div class="kg-gallery-row"><div class="kg-gallery-image"><img src="https://journal.byrotation.com/content/images/2026/02/X3-copy-3.png" width="791" height="1101" alt="The Spring Wedding Guest Edit"></div><div class="kg-gallery-image"><img src="https://journal.byrotation.com/content/images/2026/02/X3-copy-4.png" width="791" height="1101" alt="The Spring Wedding Guest Edit"></div><div class="kg-gallery-image"><img src="https://journal.byrotation.com/content/images/2026/02/X3.png" width="791" height="1101" alt="The Spring Wedding Guest Edit"></div></div></div><figcaption>@sincerelyoghosa in <a href="https://byrotation.com/designers/sau-lee">Sau Lee</a> and 11 @lellagramm in <a href="https://byrotation.com/products/tove-red-dresses-clkjrzhfq01p1n74sp5pkyvf5">Tove dress</a></figcaption></figure><figure class="kg-card kg-image-card kg-width-wide kg-card-hascaption"><img src="https://journal.byrotation.com/content/images/2026/02/Solace-London--5-.png" class="kg-image" alt="The Spring Wedding Guest Edit"><figcaption><a href="https://byrotation.com/products/montsand-green-dresses-cmjr59v6300074xnhgexzbf1y">Montsand,</a> <a href="https://byrotation.com/products/de-la-vali-yellow-dresses-cmkidtcmq005yeuozsoey2ito">De La Vali</a>, Reformation and <a href="https://byrotation.com/products/sau-lee-turquoise-dresses-cmd34e4k9000hdl1kbtxbeutd">Sau Lee</a></figcaption></figure><p>This spring, our go-to brands for wedding guest dressing include <strong><a href="https://byrotation.com/designers/zimmermann">Zimmermann’s </a>signature floral dresses</strong>, the airy pastel chiffons of <a href="https://byrotation.com/designers/de-la-vali"><strong>De La Vali</strong>,</a> and the new hot label <strong><a href="https://byrotation.com/designers/l-idee">L’IDÉE</a></strong>, known for its elegant pleats.</p><figure class="kg-card kg-gallery-card kg-width-wide kg-card-hascaption"><div class="kg-gallery-container"><div class="kg-gallery-row"><div class="kg-gallery-image"><img src="https://journal.byrotation.com/content/images/2026/02/X3-copy.png" width="791" height="1101" alt="The Spring Wedding Guest Edit"></div><div class="kg-gallery-image"><img src="https://journal.byrotation.com/content/images/2026/02/extra-lananalepa.png" width="1080" height="1350" alt="The Spring Wedding Guest Edit"></div></div></div><figcaption>@abychloe wearing rented <a href="https://byrotation.com/products/de-la-vali-orange-dresses-cl3opr4t4121083359z8a1jzgqzf">De La Vali</a> and <a href="https://byrotation.com/products/rixo-blue-dresses-cl2nkhurh14453159vpikojok1q">@lananalepa</a> in Rixo</figcaption></figure><p>Head to the By Rotation app to explore the<a href="https://byrotation.com/collections/spring-wedding"><strong> Spring Wedding Guest Edit. </strong></a></p>]]></content:encoded></item><item><title><![CDATA[Three Takes on Year of the Horse]]></title><description><![CDATA[<p>As we step into the Year of the Horse — a symbol of ambition, independence, and unstoppable momentum — we’re embracing fashion that moves with intention. This year we're celebrating horsepower in every sense: strength in silhouette, confidence in colour, and heritage in detail.</p><p>We’ve curated three takes on your</p>]]></description><link>https://journal.byrotation.com/three-takes-on-year-of-the-horse/</link><guid isPermaLink="false">69945f359ad77300015421c1</guid><category><![CDATA[Fashion]]></category><dc:creator><![CDATA[By Rotation]]></dc:creator><pubDate>Tue, 17 Feb 2026 12:58:37 GMT</pubDate><media:content url="https://journal.byrotation.com/content/images/2026/02/YEAR-OF-THE-HORSE-01.png" medium="image"/><content:encoded><![CDATA[<img src="https://journal.byrotation.com/content/images/2026/02/YEAR-OF-THE-HORSE-01.png" alt="Three Takes on Year of the Horse"><p>As we step into the Year of the Horse — a symbol of ambition, independence, and unstoppable momentum — we’re embracing fashion that moves with intention. This year we're celebrating horsepower in every sense: strength in silhouette, confidence in colour, and heritage in detail.</p><p>We’ve curated three takes on your 2026 horse-inspired rental - scroll to discover more. </p><figure class="kg-card kg-gallery-card kg-width-wide kg-card-hascaption"><div class="kg-gallery-container"><div class="kg-gallery-row"><div class="kg-gallery-image"><img src="https://journal.byrotation.com/content/images/2026/02/YEAR-OF-THE-HORSE-04.png" width="4500" height="6000" alt="Three Takes on Year of the Horse"></div><div class="kg-gallery-image"><img src="https://journal.byrotation.com/content/images/2026/02/474727683_18265139254254222_6036570168520233976_n.jpeg" width="1080" height="1349" alt="Three Takes on Year of the Horse"></div></div></div><figcaption><a href="https://www.instagram.com/tamsinamy/?hl=en">@tamsinamy </a>wearing a rented <a href="https://byrotation.com/designers/solace">Solace dress</a></figcaption></figure><h2 id="lunar-new-year">Lunar New Year</h2><p>Lunar New Year calls for pieces that feel symbolic, powerful, and celebratory — with red leading the charge. Representing prosperity, protection, and joy, crimson becomes more than a colour; it becomes a statement.</p><figure class="kg-card kg-gallery-card kg-width-wide kg-card-hascaption"><div class="kg-gallery-container"><div class="kg-gallery-row"><div class="kg-gallery-image"><img src="https://journal.byrotation.com/content/images/2026/02/@jjessicasteph_-L-Idee-1.jpeg" width="4284" height="5712" alt="Three Takes on Year of the Horse"></div><div class="kg-gallery-image"><img src="https://journal.byrotation.com/content/images/2026/02/YEAR-OF-THE-HORSE-02-2.png" width="4500" height="6000" alt="Three Takes on Year of the Horse"></div></div></div><figcaption>@jjessicasteph_ in rented <a href="https://byrotation.com/designers/l-idee">L'IDÉE dress</a></figcaption></figure><h2 id="equestrian-core"><strong>Equestrian Core</strong></h2><p>The equestrian aesthetic never truly leaves the runway — it simply reinvents itself. This year, it returns with structured tailoring, heritage prints, and rich, earthy tones. Inspired by your latest Yellowstone rewatch, browse the <a href="https://byrotation.com/collections/wedding-guest">Wedding Guest Edit </a>with a little twist of the Year of the Horse.</p><figure class="kg-card kg-gallery-card kg-width-wide kg-card-hascaption"><div class="kg-gallery-container"><div class="kg-gallery-row"><div class="kg-gallery-image"><img src="https://journal.byrotation.com/content/images/2026/02/YEAR-OF-THE-HORSE-03.png" width="4500" height="6000" alt="Three Takes on Year of the Horse"></div><div class="kg-gallery-image"><img src="https://journal.byrotation.com/content/images/2026/02/ella.mcneill-_-SHRIMPS.png" width="1080" height="1350" alt="Three Takes on Year of the Horse"></div></div></div><figcaption>@ella.mcneill in rented <a href="https://byrotation.com/designers/shrimps">Shrimps coat</a></figcaption></figure><h2 id="ladies-day-at-the-races">Ladies’ Day at the Races</h2><p>There’s nothing quite like the excitement of race-day dressing — sculpted silhouettes, dramatic hats, and immaculate tailoring. Inspired by trackside glamour, elevate your winter look with a chic tailored coat or luxe wrap to stay warm while turning heads at the Cheltenham races. Browse more on the By Rotation <a href="https://byrotation.com/collections/the-ascot-edit">Races Edit. </a></p>]]></content:encoded></item><item><title><![CDATA[Why Brides Are Renting Their Wedding Wardrobe in 2026]]></title><description><![CDATA[<p>Bridal fashion in 2026 is embracing a new kind of celebration - one that extends beyond the wedding day and into every moment that leads up to it. From engagement dinners and bachelorette weekends to civil ceremonies and the honeymoon that follows. Brides are thinking differently about what it means</p>]]></description><link>https://journal.byrotation.com/why-brides-are-renting-their-2026/</link><guid isPermaLink="false">6970c2629ad7730001541c8f</guid><category><![CDATA[US]]></category><category><![CDATA[UK]]></category><category><![CDATA[Fashion]]></category><dc:creator><![CDATA[By Rotation]]></dc:creator><pubDate>Sun, 15 Feb 2026 10:30:00 GMT</pubDate><media:content url="https://journal.byrotation.com/content/images/2026/01/@sarahjaneallard.jpg" medium="image"/><content:encoded><![CDATA[<img src="https://journal.byrotation.com/content/images/2026/01/@sarahjaneallard.jpg" alt="Why Brides Are Renting Their Wedding Wardrobe in 2026"><p>Bridal fashion in 2026 is embracing a new kind of celebration - one that extends beyond the wedding day and into every moment that leads up to it. From engagement dinners and bachelorette weekends to civil ceremonies and the honeymoon that follows. Brides are thinking differently about what it means to dress intentionally.</p><p>Instead of investing in a single gown that lives in a closet long after the day, more are choosing to rent their wedding wardrobe - mixing classic pieces with modern favourites. Creating their own take on something borrowed. </p><p><strong>See how you can rent your <a href="https://byrotation.app.link/94PS21DR6Zb">bridal wardrobe</a> for every moment that matters.</strong></p><figure class="kg-card kg-gallery-card kg-width-wide kg-card-hascaption"><div class="kg-gallery-container"><div class="kg-gallery-row"><div class="kg-gallery-image"><img src="https://journal.byrotation.com/content/images/2026/01/@oohceciliaa_-Huishan-Zhang.jpg" width="1000" height="1500" alt="Why Brides Are Renting Their Wedding Wardrobe in 2026"></div><div class="kg-gallery-image"><img src="https://journal.byrotation.com/content/images/2026/01/Copy-of-2.jpg" width="1080" height="1342" alt="Why Brides Are Renting Their Wedding Wardrobe in 2026"></div></div></div><figcaption>@oohceciliaa in the Huishan Zhang dress &amp; @jackieadeji in the <a href="https://byrotation.com/products/taller-marmo-white-dresses-cltmu8xso00soxl0sm2f4xide">Taller Marmo</a> dress</figcaption></figure><p>For pre-wedding celebrations, engagement parties and hen dos, there’s an opportunity to lean into pieces that reflect personality. Think: Light lace dresses from Arcina Ori, sculptural silhouettes by Taller Marmo, or embellished styles from Clio Peppiatt. These rentals make it simple to look and feel special without the commitment of buying something you’ll wear only once.</p><figure class="kg-card kg-gallery-card kg-width-wide kg-card-hascaption"><div class="kg-gallery-container"><div class="kg-gallery-row"><div class="kg-gallery-image"><img src="https://journal.byrotation.com/content/images/2026/01/Journal-page--1-.png" width="1366" height="768" alt="Why Brides Are Renting Their Wedding Wardrobe in 2026"></div></div></div><figcaption>@rachaelsims in the <a href="https://byrotation.app.link/f3BKL3rS6Zb">Malina</a> top &amp; @flovdspek in the <a href="https://byrotation.com/products/oceanus-white-dresses-cmbalhy2s00h9wtmfre1rg73a">Oceanus</a> dress</figcaption></figure><p>Accessories play an essential role in completing each moment. Whether it’s a reception-ready Sophia Webster 'Wifey For Lifey' bag that carries the evening essentials or Chanel pearl drop earrings that adds intentional touches.</p><figure class="kg-card kg-gallery-card kg-width-wide kg-card-hascaption"><div class="kg-gallery-container"><div class="kg-gallery-row"><div class="kg-gallery-image"><img src="https://journal.byrotation.com/content/images/2026/01/Copy-of-@_miadonovan_SOPHIA-WEBSTER.jpeg" width="1536" height="2048" alt="Why Brides Are Renting Their Wedding Wardrobe in 2026"></div><div class="kg-gallery-image"><img src="https://journal.byrotation.com/content/images/2026/01/Copy-of-5.png" width="2250" height="2813" alt="Why Brides Are Renting Their Wedding Wardrobe in 2026"></div></div></div><figcaption>@_miadonovan wearing the <a href="https://byrotation.app.link/fWVSMJtS6Zb">Sophia Webster</a> bag &amp; @busrak in the <a href="https://byrotation.com/us/products/chanel-white-dresses-clo7q0wyf008gwr0sjbghgv2z">Chanel</a> dress</figcaption></figure><p>And the story doesn’t end at “I do.” The honeymoon and post-wedding celebrations present an opportunity to continue curating looks that feel effortless and special. Renting elegant evening dresses or resort-ready styles means you can travel light while still feeling polished and put-together for dinners, sunsets, and city strolls.</p><figure class="kg-card kg-gallery-card kg-width-wide kg-card-hascaption"><div class="kg-gallery-container"><div class="kg-gallery-row"><div class="kg-gallery-image"><img src="https://journal.byrotation.com/content/images/2026/01/Aquarius-birthday--4-.png" width="1080" height="1440" alt="Why Brides Are Renting Their Wedding Wardrobe in 2026"></div><div class="kg-gallery-image"><img src="https://journal.byrotation.com/content/images/2026/01/Copy-of-@tanvi.x.jpg" width="1080" height="1440" alt="Why Brides Are Renting Their Wedding Wardrobe in 2026"></div></div></div><figcaption>@tanvi.x in the Arcina Ori dress</figcaption></figure><p>Renting your bridal wardrobe isn’t just practical - it’s a thoughtful way to dress for the moments that matter, with intention and sustainability at the forefront. Build a wardrobe that feels uniquely yours, and let each piece reflect a chapter in your celebration.</p><p><strong>Check out our <a href="https://byrotation.app.link/94PS21DR6Zb">Something Borrowed edit</a> and rent your bridal wardrobe now!</strong></p>]]></content:encoded></item><item><title><![CDATA[Galentine’s Pub Quiz with Nana Acheampong]]></title><description><![CDATA[<p>Last night, we brought together the chicest Rotators in town for a Galentine’s-themed pub quiz - an evening of fashion, fun, and friendly competition - hosted by fashion editor and broadcaster <strong><a href="https://www.instagram.com/styledbynana/">Nana Acheampong.</a></strong></p><figure class="kg-card kg-gallery-card kg-width-wide"><div class="kg-gallery-container"><div class="kg-gallery-row"><div class="kg-gallery-image"><img src="https://journal.byrotation.com/content/images/2026/02/216.jpg" width="4000" height="6000"></div><div class="kg-gallery-image"><img src="https://journal.byrotation.com/content/images/2026/02/1--3-.jpg" width="4000" height="6000"></div></div></div></figure><p>We took over <strong><a href="https://www.cubitthouse.co.uk/the-grazing-goat-boutique-hotel-marylebone/">The Grazing Goat Pub</a></strong> in the heart of Marylebone. Rotators arrived dressed to</p>]]></description><link>https://journal.byrotation.com/galentines-pub-quiz-with-nana-acheampong/</link><guid isPermaLink="false">698c55499ad7730001542123</guid><category><![CDATA[Fashion]]></category><category><![CDATA[Events]]></category><dc:creator><![CDATA[By Rotation]]></dc:creator><pubDate>Wed, 11 Feb 2026 13:22:47 GMT</pubDate><media:content url="https://journal.byrotation.com/content/images/2026/02/2--2-.jpg" medium="image"/><content:encoded><![CDATA[<img src="https://journal.byrotation.com/content/images/2026/02/2--2-.jpg" alt="Galentine’s Pub Quiz with Nana Acheampong"><p>Last night, we brought together the chicest Rotators in town for a Galentine’s-themed pub quiz - an evening of fashion, fun, and friendly competition - hosted by fashion editor and broadcaster <strong><a href="https://www.instagram.com/styledbynana/">Nana Acheampong.</a></strong></p><figure class="kg-card kg-gallery-card kg-width-wide"><div class="kg-gallery-container"><div class="kg-gallery-row"><div class="kg-gallery-image"><img src="https://journal.byrotation.com/content/images/2026/02/216.jpg" width="4000" height="6000" alt="Galentine’s Pub Quiz with Nana Acheampong"></div><div class="kg-gallery-image"><img src="https://journal.byrotation.com/content/images/2026/02/1--3-.jpg" width="4000" height="6000" alt="Galentine’s Pub Quiz with Nana Acheampong"></div></div></div></figure><p>We took over <strong><a href="https://www.cubitthouse.co.uk/the-grazing-goat-boutique-hotel-marylebone/">The Grazing Goat Pub</a></strong> in the heart of Marylebone. Rotators arrived dressed to impress - from rented <a href="https://byrotation.com/designers/emilio-pucci">Emilio Pucci</a>, to sequin <a href="https://byrotation.com/designers/rixo">Rixo dresses</a>, this pub quiz was definitely the chicest in town.</p><p>The quiz rounds had everyone on their toes - from Fashion Geography and naming the season’s hottest brands, to putting their By Rotation app knowledge to the ultimate test.</p><figure class="kg-card kg-gallery-card kg-width-wide"><div class="kg-gallery-container"><div class="kg-gallery-row"><div class="kg-gallery-image"><img src="https://journal.byrotation.com/content/images/2026/02/242--1-.jpg" width="4000" height="6000" alt="Galentine’s Pub Quiz with Nana Acheampong"></div><div class="kg-gallery-image"><img src="https://journal.byrotation.com/content/images/2026/02/236-1.jpg" width="4000" height="6000" alt="Galentine’s Pub Quiz with Nana Acheampong"></div><div class="kg-gallery-image"><img src="https://journal.byrotation.com/content/images/2026/02/104--1-.jpg" width="4000" height="6000" alt="Galentine’s Pub Quiz with Nana Acheampong"></div></div></div></figure><p>The evening wouldn’t have been complete without the incredible floral installation by<strong> <a href="https://www.instagram.com/serv.world/">@serv.world</a></strong> - soft pink roses perfectly complementing the chic rented outfits.</p><p>Nana wearing a rented <a href="https://byrotation.com/products/delfi-collective-black-dresses-cmkzmg3ro00cfy4o5oe7rgfhu">Delfi Collective dress</a>, available to rent on the app.</p><figure class="kg-card kg-gallery-card kg-width-wide"><div class="kg-gallery-container"><div class="kg-gallery-row"><div class="kg-gallery-image"><img src="https://journal.byrotation.com/content/images/2026/02/124--1-.jpg" width="4000" height="6000" alt="Galentine’s Pub Quiz with Nana Acheampong"></div><div class="kg-gallery-image"><img src="https://journal.byrotation.com/content/images/2026/02/13--2--1.jpg" width="4000" height="6000" alt="Galentine’s Pub Quiz with Nana Acheampong"></div></div><div class="kg-gallery-row"><div class="kg-gallery-image"><img src="https://journal.byrotation.com/content/images/2026/02/10.jpg" width="3717" height="5576" alt="Galentine’s Pub Quiz with Nana Acheampong"></div><div class="kg-gallery-image"><img src="https://journal.byrotation.com/content/images/2026/02/42-1.jpg" width="3211" height="5163" alt="Galentine’s Pub Quiz with Nana Acheampong"></div></div></div></figure><p>Thank you to <a href="https://www.instagram.com/6percent.wine/"><strong>6Percent wine</strong></a> for keeping everyone’s glasses topped up.</p><p>Sneak peek inside the Galentine’s-themed gift bag: from the cutest <strong><a href="https://www.instagram.com/jellycat/">Jellycat</a></strong> keepsakes to self-care essentials from our friends at<strong> <a href="https://www.instagram.com/fableandmane/">Fable &amp; Mane</a>, <a href="https://www.instagram.com/mondayhaircare/">Monday</a>,</strong> and<a href="https://www.instagram.com/sable.labs/"><strong> S’ABLE Labs</strong></a> - with the finishing touch of a luminous <strong><a href="https://www.instagram.com/saiebeauty/">Saie</a></strong> lip oil.</p><figure class="kg-card kg-gallery-card kg-width-wide"><div class="kg-gallery-container"><div class="kg-gallery-row"><div class="kg-gallery-image"><img src="https://journal.byrotation.com/content/images/2026/02/24.jpg" width="3891" height="5836" alt="Galentine’s Pub Quiz with Nana Acheampong"></div><div class="kg-gallery-image"><img src="https://journal.byrotation.com/content/images/2026/02/17.jpg" width="4000" height="6000" alt="Galentine’s Pub Quiz with Nana Acheampong"></div><div class="kg-gallery-image"><img src="https://journal.byrotation.com/content/images/2026/02/159.jpg" width="4000" height="6000" alt="Galentine’s Pub Quiz with Nana Acheampong"></div></div><div class="kg-gallery-row"><div class="kg-gallery-image"><img src="https://journal.byrotation.com/content/images/2026/02/192--1-.jpg" width="4000" height="6000" alt="Galentine’s Pub Quiz with Nana Acheampong"></div><div class="kg-gallery-image"><img src="https://journal.byrotation.com/content/images/2026/02/21.jpg" width="4000" height="6000" alt="Galentine’s Pub Quiz with Nana Acheampong"></div></div></div></figure><p>Browse the <a href="https://byrotation.com/collections/galentines-day">Valentine’s Day Rental Edit</a> on the app now.</p><figure class="kg-card kg-gallery-card kg-width-wide"><div class="kg-gallery-container"><div class="kg-gallery-row"><div class="kg-gallery-image"><img src="https://journal.byrotation.com/content/images/2026/02/108-1.jpg" width="4000" height="6000" alt="Galentine’s Pub Quiz with Nana Acheampong"></div><div class="kg-gallery-image"><img src="https://journal.byrotation.com/content/images/2026/02/4.jpg" width="4000" height="6000" alt="Galentine’s Pub Quiz with Nana Acheampong"></div><div class="kg-gallery-image"><img src="https://journal.byrotation.com/content/images/2026/02/238.jpg" width="4000" height="6000" alt="Galentine’s Pub Quiz with Nana Acheampong"></div></div><div class="kg-gallery-row"><div class="kg-gallery-image"><img src="https://journal.byrotation.com/content/images/2026/02/29.jpg" width="4000" height="6000" alt="Galentine’s Pub Quiz with Nana Acheampong"></div><div class="kg-gallery-image"><img src="https://journal.byrotation.com/content/images/2026/02/187.jpg" width="6000" height="4000" alt="Galentine’s Pub Quiz with Nana Acheampong"></div></div></div></figure><p>Photography by <a href="https://www.instagram.com/kirangidda/">Kiran Gidda. </a></p>]]></content:encoded></item><item><title><![CDATA['I Rented For Every Occasion In 2025’]]></title><description><![CDATA[<p>Meet Rotator Hannah, since discovering By Rotation, Hannah has redefined the way she dresses - curating standout looks for every moment. Hannah now knows the perfect outfit is only ever a rotation away. </p><p>From making her plus-one a designer handbag to renting unforgettable occasion-wear for the social season. Discover Hannah’</p>]]></description><link>https://journal.byrotation.com/i-rented-for-every-occasion-in-2025/</link><guid isPermaLink="false">6968c2c99ad7730001541a75</guid><category><![CDATA[Lifestyle]]></category><category><![CDATA[Rotators]]></category><category><![CDATA[UK]]></category><category><![CDATA[Fashion]]></category><dc:creator><![CDATA[By Rotation]]></dc:creator><pubDate>Wed, 04 Feb 2026 10:15:00 GMT</pubDate><media:content url="https://journal.byrotation.com/content/images/2026/01/cover.jpg" medium="image"/><content:encoded><![CDATA[<img src="https://journal.byrotation.com/content/images/2026/01/cover.jpg" alt="'I Rented For Every Occasion In 2025’"><p>Meet Rotator Hannah, since discovering By Rotation, Hannah has redefined the way she dresses - curating standout looks for every moment. Hannah now knows the perfect outfit is only ever a rotation away. </p><p>From making her plus-one a designer handbag to renting unforgettable occasion-wear for the social season. Discover Hannah’s go-to rotating tips and how to navigate the app to unlock  dream rentals for every occasion. </p><p><strong>Rent your 2026 wardrobe for a fraction of the price on the <a href="https://byrotation.com/">app</a>!</strong></p><figure class="kg-card kg-gallery-card kg-width-wide kg-card-hascaption"><div class="kg-gallery-container"><div class="kg-gallery-row"><div class="kg-gallery-image"><img src="https://journal.byrotation.com/content/images/2026/01/1.jpg" width="4284" height="5712" alt="'I Rented For Every Occasion In 2025’"></div><div class="kg-gallery-image"><img src="https://journal.byrotation.com/content/images/2026/02/hannah-2025-rentals-02.png" width="4500" height="5625" alt="'I Rented For Every Occasion In 2025’"></div></div></div><figcaption>Rent <a href="https://byrotation.com/products/abercrombie-fitch-pink-dresses-cm8dm25b802job9ludruttfdv">Abercrombie &amp; Fitch</a> dress &amp; <a href="https://byrotation.com/products/verano-hill-gold-bags-clx4uji86002ir80spfufx0dn">Verano Hill</a> bag</figcaption></figure><p><strong>Tell us a little about yourself...</strong><br>I'm Hannah better known as Han, 32 year old living in Kent with my husband and cavapoo, Ginny. Love all things movie related, travelling the world one Disney at a time and finding all the dog friendly pubs.</p><p><strong>How did you discover By Rotation?</strong><br>I saw someone on Instagram talking about renting clothes as a new thing to try in the month, I researched into it and found a few sites weren't size inclusive.<br><br>However, when I came across By Rotation it was much more inclusive and a huge range of rentals available so I dipped my toe in the pond for my sister in law's hen do last year and I haven't looked back since.</p><figure class="kg-card kg-gallery-card kg-width-wide kg-card-hascaption"><div class="kg-gallery-container"><div class="kg-gallery-row"><div class="kg-gallery-image"><img src="https://journal.byrotation.com/content/images/2026/01/image4-2.jpeg" width="480" height="640" alt="'I Rented For Every Occasion In 2025’"></div><div class="kg-gallery-image"><img src="https://journal.byrotation.com/content/images/2026/01/Aquarius-birthday--3--1.png" width="1080" height="1440" alt="'I Rented For Every Occasion In 2025’"></div></div></div><figcaption>Rent <a href="https://byrotation.com/products/myleen-klass-black-dresses-cloiylhdh001ptt0suwyx7vzl">Myleen Klass</a> dress</figcaption></figure><p><strong>What occasions have you rented for in 2025?</strong><br>Many many many gorgeous weddings this year along with a baby shower &amp; book event. Soon to be all the sequin rentals for the festive season! My favourites this year are a close one between the dusty pink Abercrombie dress or a gorgeous gold Verano Hill bag.</p><p><strong>One piece of advice to another woman considering renting but has yet to make the jump?</strong><br>You're renting from another human, you get to message them when requesting rentals so you can ask questions about sizing or care of the items if you're a bit nervous. I've had the opportunity to chat to rental owners and they are all such lovely people who have been happy to help with any questions. If you're even thinking about it slightly then 100% try it once, you won't look back!</p><figure class="kg-card kg-gallery-card kg-width-wide kg-card-hascaption"><div class="kg-gallery-container"><div class="kg-gallery-row"><div class="kg-gallery-image"><img src="https://journal.byrotation.com/content/images/2026/01/2-3.png" width="1080" height="1440" alt="'I Rented For Every Occasion In 2025’"></div><div class="kg-gallery-image"><img src="https://journal.byrotation.com/content/images/2026/01/4.JPG" width="1536" height="2048" alt="'I Rented For Every Occasion In 2025’"></div></div></div><figcaption>Rent <a href="https://byrotation.com/products/pretty-lavish-blue-dresses-clxsvng8z002rwz0svukzl6w3">Pretty Lavish</a> dress</figcaption></figure><p><strong>Your top tip to finding the perfect rental</strong><br>I'll be specific with my search and make use of the filters to make sure you're only seeing clothes in your size. I absolutely swear by the save feature, I will spend time saving and making collections of the items I'm after i.e Gold Bag, Midi Wedding Guest Dress etc, then I will go through the finalists and decide from there.</p><figure class="kg-card kg-gallery-card kg-width-wide kg-card-hascaption"><div class="kg-gallery-container"><div class="kg-gallery-row"><div class="kg-gallery-image"><img src="https://journal.byrotation.com/content/images/2026/02/hannah-2025-rentals-10.png" width="4500" height="5625" alt="'I Rented For Every Occasion In 2025’"></div><div class="kg-gallery-image"><img src="https://journal.byrotation.com/content/images/2026/02/hannah-2025-rentals-07.png" width="4500" height="5625" alt="'I Rented For Every Occasion In 2025’"></div></div></div><figcaption>Rent <a href="https://byrotation.com/products/abercrombie-fitch-blue-dresses-cljtm56ck0n7stl4rwf666fj4">Abercrombie &amp; Fitch</a> dress</figcaption></figure><p><strong>What is currently on your rental wish list?</strong><br>A gorgeous Hutch x Anthropology pink bow &amp; red dress, and a YSL Black bag with gold hardware!</p><p><strong>Head to the <a href="https://byrotation.com/">By Rotation app</a> to claim 15% off your first rental.</strong></p>]]></content:encoded></item><item><title><![CDATA[The Black-Tie Edit]]></title><description><![CDATA[<p>Black-tie season has entered the group chat - and it’s bringing red carpets, awards season glamour, and a calendar full of glamorous weddings you wouldn't want to forget.</p><p>Think floor-length silhouettes, colour that pops under flash photography, and dresses that feel made for a moment, not a lifetime in</p>]]></description><link>https://journal.byrotation.com/the-black-tie-edit/</link><guid isPermaLink="false">6968c24d9ad7730001541a63</guid><dc:creator><![CDATA[By Rotation]]></dc:creator><pubDate>Tue, 03 Feb 2026 10:15:00 GMT</pubDate><media:content url="https://journal.byrotation.com/content/images/2026/01/Copy-of-1.@kathrynobrien_-Self-Portrait-2.JPG" medium="image"/><content:encoded><![CDATA[<img src="https://journal.byrotation.com/content/images/2026/01/Copy-of-1.@kathrynobrien_-Self-Portrait-2.JPG" alt="The Black-Tie Edit"><p>Black-tie season has entered the group chat - and it’s bringing red carpets, awards season glamour, and a calendar full of glamorous weddings you wouldn't want to forget.</p><p>Think floor-length silhouettes, colour that pops under flash photography, and dresses that feel made for a moment, not a lifetime in your wardrobe.</p><p>The best part? <strong>You can rent these show-stopping looks for the season for a fraction of the price on the <a href="https://byrotation.com/">By Rotation app</a>. </strong></p><figure class="kg-card kg-gallery-card kg-width-wide kg-card-hascaption"><div class="kg-gallery-container"><div class="kg-gallery-row"><div class="kg-gallery-image"><img src="https://journal.byrotation.com/content/images/2026/01/8--1-.JPG" width="4000" height="6000" alt="The Black-Tie Edit"></div></div></div><figcaption>@arentyoueshita in the Maria Lucia Hohan</figcaption></figure><p>Awards season dressing is all about impact. Self-Portrait sparkles, Milla gowns, Maria Lucia Hohan sculptural shapes - these are the kinds of pieces that do the talking for you. They’re bold, photogenic, and feel right at home on a red carpet (or at least somewhere with very good lighting).</p><figure class="kg-card kg-gallery-card kg-width-wide kg-card-hascaption"><div class="kg-gallery-container"><div class="kg-gallery-row"><div class="kg-gallery-image"><img src="https://journal.byrotation.com/content/images/2026/01/Copy-of-2.-@lumi_lise_-Deme-2.jpeg" width="3862" height="5793" alt="The Black-Tie Edit"></div><div class="kg-gallery-image"><img src="https://journal.byrotation.com/content/images/2026/01/Aquarius-birthday--2--1.png" width="1080" height="1440" alt="The Black-Tie Edit"></div></div></div><figcaption>@lumi_lise in the <a href="https://byrotation.com/products/deme-by-gabriella-green-dresses-cmhatsug30038rnfj0sdzxt0b">Deme by Gabriella</a> dress</figcaption></figure><p>Black-tie weddings lean a little softer, but still call for drama. Long dresses still lead, but there’s room to play with texture, colour and unexpected details. </p><figure class="kg-card kg-gallery-card kg-width-wide kg-card-hascaption"><div class="kg-gallery-container"><div class="kg-gallery-row"><div class="kg-gallery-image"><img src="https://journal.byrotation.com/content/images/2026/01/Journal-page.png" width="1366" height="768" alt="The Black-Tie Edit"></div></div></div><figcaption>@pinkpockysticks in the Free People dress &amp; @louise.thompson in the Milla dress</figcaption></figure><p>Renting is the best way to do black-tie. One great dress, worn once, loved fully, then rotated on. </p><p><strong>Have a Black-Tie event coming up soon? Rent from the <a href="https://byrotation.com/collections/black-tie">Black-Tie edit</a> with 15% off your first rental!</strong></p>]]></content:encoded></item><item><title><![CDATA[A Bridal Wardrobe Made To Rotate]]></title><description><![CDATA[<p>Meet Top Lender <a href="https://byrotation.app.link/sajni">Sajni</a>, whose week-long wedding was a joyful celebration of Indian heritage, modern romance and thoughtful fashion choices. Choosing pieces she can treasure and re-wear long after the celebrations ended. <br><br>From a blush Alaïa look for her civil ceremony to striking colourful pieces for her Indian wedding, her</p>]]></description><link>https://journal.byrotation.com/a-bridal-wardrobe-made-to-rotate/</link><guid isPermaLink="false">69779c289ad7730001541f39</guid><category><![CDATA[Rotators]]></category><category><![CDATA[Money]]></category><category><![CDATA[UK]]></category><dc:creator><![CDATA[By Rotation]]></dc:creator><pubDate>Sun, 01 Feb 2026 09:48:00 GMT</pubDate><media:content url="https://journal.byrotation.com/content/images/2026/01/reception-0076.jpg" medium="image"/><content:encoded><![CDATA[<img src="https://journal.byrotation.com/content/images/2026/01/reception-0076.jpg" alt="A Bridal Wardrobe Made To Rotate"><p>Meet Top Lender <a href="https://byrotation.app.link/sajni">Sajni</a>, whose week-long wedding was a joyful celebration of Indian heritage, modern romance and thoughtful fashion choices. Choosing pieces she can treasure and re-wear long after the celebrations ended. <br><br>From a blush Alaïa look for her civil ceremony to striking colourful pieces for her Indian wedding, her choices championed fashion that feels personal, expressive, and made for more than just one moment.<br><br><strong>Looking for what to wear for your Bridal Wardrobe? Rent from the <a href="https://byrotation.com/collections/something-borrowed">bridal edit</a> on the app. </strong></p><figure class="kg-card kg-gallery-card kg-width-wide kg-card-hascaption"><div class="kg-gallery-container"><div class="kg-gallery-row"><div class="kg-gallery-image"><img src="https://journal.byrotation.com/content/images/2026/01/hinduWedding-0409--1--1.jpg" width="3840" height="2560" alt="A Bridal Wardrobe Made To Rotate"></div></div></div><figcaption>Rent <a href="https://byrotation.com/products/seema-gujral-multicolour-dresses-cmkqosb5s08ca14kusvjkn5om">Seema Gurjal</a> lehenga</figcaption></figure><p><strong>Tell us about your wedding and your bridal wardrobe...</strong><br>We had a big Indian wedding in London with around 500 guests, spread across a week of celebrations. As someone who loves fashion, it was important to me to find outfits that I truly loved, while also ensuring each piece could be worn again rather than sitting unused in my wardrobe. For my civil ceremony, I opted for a light pink Alaïa dress instead of traditional white. Similarly, for my Indian wedding, I chose to move away from the classic red bridal look, knowing both choices would allow me to re-wear these pieces long after the wedding. </p><figure class="kg-card kg-gallery-card kg-width-wide kg-card-hascaption"><div class="kg-gallery-container"><div class="kg-gallery-row"><div class="kg-gallery-image"><img src="https://journal.byrotation.com/content/images/2026/01/hinduWedding-0487.jpg" width="2558" height="3840" alt="A Bridal Wardrobe Made To Rotate"></div><div class="kg-gallery-image"><img src="https://journal.byrotation.com/content/images/2026/01/hinduWedding-0300.jpg" width="3840" height="2560" alt="A Bridal Wardrobe Made To Rotate"></div></div></div><figcaption>Rent <a href="https://byrotation.com/products/seema-gujral-multicolour-dresses-cmkqosb5s08ca14kusvjkn5om">Seema Gurjal</a> lehenga</figcaption></figure><p></p><figure class="kg-card kg-gallery-card kg-width-wide kg-card-hascaption"><div class="kg-gallery-container"><div class="kg-gallery-row"><div class="kg-gallery-image"><img src="https://journal.byrotation.com/content/images/2026/01/reception-0076-1.jpg" width="2559" height="3840" alt="A Bridal Wardrobe Made To Rotate"></div><div class="kg-gallery-image"><img src="https://journal.byrotation.com/content/images/2026/01/7-3.png" width="4500" height="5625" alt="A Bridal Wardrobe Made To Rotate"></div></div></div><figcaption>Rent <a href="https://byrotation.com/products/cult-gaia-pink-dresses-clzimw7lh00qlphxg436viez7">Cult Gaia dress</a>, <a href="https://byrotation.com/products/magda-butrym-silver-dresses-cmfe0uutu009834wwro30u4xo">Magda Butrym</a> dress &amp; <a href="https://byrotation.com/products/galvan-green-dresses-cmjff52wp0002tbt91wsgb99h">Galvan</a> dress</figcaption></figure><p><strong>Did any of your guests rotate their looks?</strong><br>Yes! We shared a <a href="https://journal.byrotation.com/calling-all-brides-and-guests/">By Rotation discount code</a> with our guests to encourage them to rent for the occasion, and it was incredible to see so many people take part, especially for the Indian wedding events. We even had some men rent outfits!</p><figure class="kg-card kg-image-card kg-card-hascaption"><img src="https://journal.byrotation.com/content/images/2026/02/sajni-spotlight-13.png" class="kg-image" alt="A Bridal Wardrobe Made To Rotate"><figcaption><a href="https://journal.byrotation.com/calling-all-brides-and-guests/">Get your code</a></figcaption></figure><p><strong>Why did you decide to list your bridal wardrobe on the app?</strong><br>I genuinely love each of my wedding outfits so much, and while they’re incredibly special to me, I know they could be just as meaningful for someone else’s wedding. It makes me really happy knowing these pieces can be loved again and become part of someone else’s most special day. Plus, since they were such big investments, it’s great that I can try and offset some of the costs.</p><p><strong>Describe your bridal mood board in 3 words</strong><br>Contemporary, Playful, Romantic</p><figure class="kg-card kg-gallery-card kg-width-wide kg-card-hascaption"><div class="kg-gallery-container"><div class="kg-gallery-row"><div class="kg-gallery-image"><img src="https://journal.byrotation.com/content/images/2026/01/civilWedding-0190.jpg" width="3266" height="4899" alt="A Bridal Wardrobe Made To Rotate"></div><div class="kg-gallery-image"><img src="https://journal.byrotation.com/content/images/2026/01/5--1-.png" width="4500" height="5625" alt="A Bridal Wardrobe Made To Rotate"></div></div></div><figcaption>Rent <a href="https://byrotation.com/products/alaia-pink-dresses-cmfe1dyro0070doujry65ixou">Alaïa</a> dress &amp; <a href="https://byrotation.com/products/alaia-other-shoes-cmagyvoin008b6qqoriyzoiwe">Alaïa</a> heels</figcaption></figure><p><strong>What did you rent for your ‘something borrowed’?</strong><br>I rented a pair of nude Alaïa Le Coeur heels to perfectly complement my Alaïa dress. They worked beautifully together, and renting them was a great way to elevate the look while saving on the cost of buying brand-new shoes.</p><p><strong>Who won the best-dressed wedding guest?</strong><br>I may be biased, but I have to say my sisters. My twin sister rented one of Eshita’s Indian wedding looks to walk me down the aisle on my Indian wedding day, and both of my sisters rented their reception outfits as well. We looked amazing together!</p><figure class="kg-card kg-gallery-card kg-width-wide"><div class="kg-gallery-container"><div class="kg-gallery-row"><div class="kg-gallery-image"><img src="https://journal.byrotation.com/content/images/2026/01/hinduWedding-0230--1-.jpg" width="2559" height="3840" alt="A Bridal Wardrobe Made To Rotate"></div><div class="kg-gallery-image"><img src="https://journal.byrotation.com/content/images/2026/01/sajni-spotlight-08.png" width="4500" height="5625" alt="A Bridal Wardrobe Made To Rotate"></div></div></div></figure><p><strong>Was there a specific part of your look that felt especially meaningful?</strong><br>What felt especially meaningful to me was reconnecting with Indian fashion and finding outfits that truly felt like me. I often find Indian designs too traditional, and wanted pieces that were a lot more modern and fun. When I discovered each of my Indian outfits, my jaw literally dropped and I knew instantly they were the perfect choices.</p><figure class="kg-card kg-image-card kg-card-hascaption"><img src="https://journal.byrotation.com/content/images/2026/01/reception-0111.jpg" class="kg-image" alt="A Bridal Wardrobe Made To Rotate"><figcaption>Rent<a href="https://byrotation.com/products/magda-butrym-silver-dresses-cmfe0uutu009834wwro30u4xo"> Magda Butrym</a> dress</figcaption></figure><p><strong>Top tip for 2026 brides looking to add rental into their special day</strong><br>There are so many great pieces available to rent, and not just dresses. I’d recommend looking into renting accessories as well, as it’s a great way to elevate your look while avoiding the cost of purchasing something you’ll only wear once.</p><p><br><strong>Head to the By Rotation app now to rent your <a href="https://byrotation.com/collections/something-borrowed">Bridal Wardrobe</a> for less.</strong></p>]]></content:encoded></item><item><title><![CDATA[Ski Like Princess Diana - Without Breaking the Bank]]></title><description><![CDATA[<p>Princess Diana didn’t just hit the slopes - she owned them. Bold jackets, sleek jumpsuits, and oversized goggles made her the ultimate winter style icon. Now, you can channel her iconic ski looks on a budget - by renting your ski wear instead of buying.</p><p>Heading on a ski-tip</p>]]></description><link>https://journal.byrotation.com/ski-like-princess-diana-without-breaking-the-bank/</link><guid isPermaLink="false">6968c1aa9ad7730001541a4b</guid><category><![CDATA[Fashion]]></category><category><![CDATA[UK]]></category><category><![CDATA[US]]></category><dc:creator><![CDATA[By Rotation]]></dc:creator><pubDate>Thu, 29 Jan 2026 18:15:00 GMT</pubDate><media:content url="https://journal.byrotation.com/content/images/2026/01/SnapInsta-Ai_3570195138074016527.png" medium="image"/><content:encoded><![CDATA[<img src="https://journal.byrotation.com/content/images/2026/01/SnapInsta-Ai_3570195138074016527.png" alt="Ski Like Princess Diana - Without Breaking the Bank"><p>Princess Diana didn’t just hit the slopes - she owned them. Bold jackets, sleek jumpsuits, and oversized goggles made her the ultimate winter style icon. Now, you can channel her iconic ski looks on a budget - by renting your ski wear instead of buying.</p><p>Heading on a ski-tip this season? Think Perfect Moment houndstooth ski suits, Chanel après-ski knitwear, Chloé ski goggles, and cosy Moon Boots - pieces that make every ski lift a moment. </p><p><strong>Scroll to read more and rent the <a href="https://byrotation.app.link/FXnnWiUM3Zb">Ski Edit</a> on the app.</strong></p><figure class="kg-card kg-gallery-card kg-width-wide kg-card-hascaption"><div class="kg-gallery-container"><div class="kg-gallery-row"><div class="kg-gallery-image"><img src="https://journal.byrotation.com/content/images/2026/01/2--1-.png" width="4500" height="5625" alt="Ski Like Princess Diana - Without Breaking the Bank"></div></div></div><figcaption>Rent <a href="https://byrotation.com/products/goldbergh-red-jackets-cmkf9ah3d00cg29mig8d7o9t7">Goldbergh ski jacket</a><strong>, </strong><a href="https://byrotation.com/products/perfect-moment-black-jackets-cmg17fwq20002l8qmpv1zozbp">Perfect Moment jacket</a></figcaption></figure><p>Luxury ski wear, statement pieces, and alpine essentials - all on a budget. Hit the slopes in style without the commitment.</p><figure class="kg-card kg-gallery-card kg-width-wide kg-card-hascaption"><div class="kg-gallery-container"><div class="kg-gallery-row"><div class="kg-gallery-image"><img src="https://journal.byrotation.com/content/images/2026/01/3-1.png" width="4500" height="5625" alt="Ski Like Princess Diana - Without Breaking the Bank"></div><div class="kg-gallery-image"><img src="https://journal.byrotation.com/content/images/2026/01/4.-1.png" width="4689" height="5809" alt="Ski Like Princess Diana - Without Breaking the Bank"></div></div></div><figcaption>Rent <a href="https://byrotation.app.link/wzAXxlgU6Zb">Cordova ski suit</a> &amp; <a href="https://byrotation.com/products/chloe-pink-accessories-cmk2eih99003p8osjjm0vxxly">Fusalp x Chloé goggles</a></figcaption></figure><p>If you already own ski-wear, list your items on the By Rotation app to earn your money back. Turning your ski wardrobe into a side hustle, to pay for your next après-ski trip.</p><figure class="kg-card kg-gallery-card kg-width-wide kg-card-hascaption"><div class="kg-gallery-container"><div class="kg-gallery-row"><div class="kg-gallery-image"><img src="https://journal.byrotation.com/content/images/2026/01/6--1-.png" width="4500" height="5625" alt="Ski Like Princess Diana - Without Breaking the Bank"></div><div class="kg-gallery-image"><img src="https://journal.byrotation.com/content/images/2026/01/7--1-.png" width="4500" height="5625" alt="Ski Like Princess Diana - Without Breaking the Bank"></div></div></div><figcaption>Rent Men’s <a href="https://byrotation.com/products/fusalp-green-jackets-cm4fgeiv30003127tvf9fk078">Fusalp jacket</a>, <a href="https://byrotation.com/products/perfect-moment-black-trousers-cm4fg8xot0006fre0e7xobhd1">Perfect Moment trousers</a>, <a href="https://byrotation.com/products/molo-multicolour-jumpsuits-cm5i36cl00001cl62r426ajew">Molo kids ski suit</a></figcaption></figure><p>Ski style for the whole family, discover menswear and children's ski wear on the app for a fraction of the retail price.</p><p><strong>Rent your <a href="https://byrotation.app.link/FXnnWiUM3Zb">ski wardrobe</a> for less now!</strong></p>]]></content:encoded></item><item><title><![CDATA[Uber x By Rotation: Click, Courier, Chalet]]></title><description><![CDATA[<p>For the first time, <a href="https://www.uber.com/gb/en/ride/?referrer=singular_click_id%3D473baace-5090-41c8-a3d0-3d2f34b78537">Uber </a>and By Rotation are teaming up to help make delivering last-minute luxury looks fast and affordable. </p><p>Much like borrowing a forgotten ingredient from next door, you can now borrow your entire winter outfit and have it picked up for delivery within the hour on Uber.</p>]]></description><link>https://journal.byrotation.com/uber-x-by-rotation/</link><guid isPermaLink="false">696f6a449ad7730001541b37</guid><category><![CDATA[News]]></category><category><![CDATA[Rotators]]></category><category><![CDATA[UK]]></category><dc:creator><![CDATA[By Rotation]]></dc:creator><pubDate>Wed, 28 Jan 2026 06:50:00 GMT</pubDate><media:content url="https://journal.byrotation.com/content/images/2026/01/UBER--1-.png" medium="image"/><content:encoded><![CDATA[<img src="https://journal.byrotation.com/content/images/2026/01/UBER--1-.png" alt="Uber x By Rotation: Click, Courier, Chalet"><p>For the first time, <a href="https://www.uber.com/gb/en/ride/?referrer=singular_click_id%3D473baace-5090-41c8-a3d0-3d2f34b78537">Uber </a>and By Rotation are teaming up to help make delivering last-minute luxury looks fast and affordable. </p><p>Much like borrowing a forgotten ingredient from next door, you can now borrow your entire winter outfit and have it picked up for delivery within the hour on Uber. </p><figure class="kg-card kg-image-card kg-width-wide"><img src="https://journal.byrotation.com/content/images/2026/01/By-Rotation-x-Uber--1-.jpg" class="kg-image" alt="Uber x By Rotation: Click, Courier, Chalet"></figure><p>Whether you're renting a houndstooth Perfect Moment set, a show-stopping number for a winter wedding, or the perfect oversized knit for a cosy mountainside look, your neighbour’s wardrobe is now available on-demand for less via Courier.</p><p>Available in major cities and surrounding local areas in the UK, <strong>all By Rotation users can enjoy 10% off Courier deliveries on Uber</strong> until 31st May 2026, making it even easier to look incredible this winter without buying new or compromising on style. </p><p>Head to the app to start Rotating &amp; <a href="https://byrotation.onelink.me/J99i/uber">claim your offer now!</a></p><figure class="kg-card kg-gallery-card kg-width-wide"><div class="kg-gallery-container"><div class="kg-gallery-row"><div class="kg-gallery-image"><img src="https://journal.byrotation.com/content/images/2026/01/HERO_PORTRAIT.JPG" width="4000" height="6000" alt="Uber x By Rotation: Click, Courier, Chalet"></div><div class="kg-gallery-image"><img src="https://journal.byrotation.com/content/images/2026/01/HERO_BAG.png" width="4000" height="6000" alt="Uber x By Rotation: Click, Courier, Chalet"></div></div></div></figure><p><strong>How it Works?</strong></p><ol><li>Select your last-minute rental in your neighbourhood via the ‘Rentals Near You’ feature.</li><li>Communicate with the Lender to arrange a time that<br>is suitable for both.</li><li>Book a courier on Uber and have your rental collected in under 60-minutes. Use the discount code for 10% off by adding to the code to your Uber profile. Go to Account &gt; Wallet &gt; Promo Code and enter the code here. Then it will automatically apply when booking the courier!</li></ol><p><strong>*Protect your delivery by selecting ‘PIN Confirmation’ when booking.</strong></p><figure class="kg-card kg-gallery-card kg-width-wide"><div class="kg-gallery-container"><div class="kg-gallery-row"><div class="kg-gallery-image"><img src="https://journal.byrotation.com/content/images/2026/01/By-Rotation-x-Uber-pt2-1.jpg" width="5297" height="6622" alt="Uber x By Rotation: Click, Courier, Chalet"></div><div class="kg-gallery-image"><img src="https://journal.byrotation.com/content/images/2026/01/By-Rotation-x-Uber-11.jpg" width="8192" height="5464" alt="Uber x By Rotation: Click, Courier, Chalet"></div></div></div></figure><p>“Winter has always been fashion’s most playful season — from après-ski glamour to festive sparkle — and London has become one giant shared wardrobe. This partnership with Uber brings that idea to life. Borrowing from your neighbour has never been easier or chicer. You can secure a standout look in under an hour, avoid panic-buying fast fashion, and embrace a more circular way of dressing." Founder &amp; CEO, Eshita Kabra-Davies</p><p><strong>Please see Terms and Conditions for <a href="https://www.uber.com/legal/en/document/?name=courier-terms-and-conditions&amp;country=great-britain&amp;lang=en-gb">full details here</a>. </strong></p>]]></content:encoded></item><item><title><![CDATA[The Dress Everyone's Talking About]]></title><description><![CDATA[<p>Rachel Gilbert’s Francesca gown has become the dress that keeps on giving. Designed to be worn for moments that matter, it’s available to rent for a weekend at a fraction of it's original price.</p><p>Australian-born designer Rachel Gilbert is no stranger to the fashion spotlight, with repeated mentions</p>]]></description><link>https://journal.byrotation.com/in-rotation/</link><guid isPermaLink="false">6970afa99ad7730001541c18</guid><category><![CDATA[UK]]></category><category><![CDATA[US]]></category><category><![CDATA[Brand Spotlight]]></category><category><![CDATA[Money]]></category><dc:creator><![CDATA[By Rotation]]></dc:creator><pubDate>Thu, 22 Jan 2026 13:53:10 GMT</pubDate><media:content url="https://journal.byrotation.com/content/images/2026/01/@millyhobbs_RACHEL-GILBERT--2-.jpg" medium="image"/><content:encoded><![CDATA[<img src="https://journal.byrotation.com/content/images/2026/01/@millyhobbs_RACHEL-GILBERT--2-.jpg" alt="The Dress Everyone's Talking About"><p>Rachel Gilbert’s Francesca gown has become the dress that keeps on giving. Designed to be worn for moments that matter, it’s available to rent for a weekend at a fraction of it's original price.</p><p>Australian-born designer Rachel Gilbert is no stranger to the fashion spotlight, with repeated mentions in Vogue and a growing list of wearers including Olivia Dean and Kristin Davis. From birthday’s to black tie events, the Rachel Gilbert dress would never disappoint.</p><p><strong>Rent the Rachel Gilbert dress now from the <a href="https://byrotation.app.link/RkzUip5K6Zb">Black Tie edit</a>.</strong></p><figure class="kg-card kg-gallery-card kg-width-wide kg-card-hascaption"><div class="kg-gallery-container"><div class="kg-gallery-row"><div class="kg-gallery-image"><img src="https://journal.byrotation.com/content/images/2026/01/Copy-of-Rotations---2.png" width="1080" height="1440" alt="The Dress Everyone's Talking About"></div><div class="kg-gallery-image"><img src="https://journal.byrotation.com/content/images/2026/01/@arentyoueshita_-Rachel-Gilbert.jpg" width="3024" height="4032" alt="The Dress Everyone's Talking About"></div></div></div><figcaption>@ilmashahrene</figcaption></figure><p>Already delivering a 17% return on investment, the Francesca gown has generated $3,854 in the US from one single listing. Notably, it remains a new arrival from the brand’s Spring/Summer 2026 collection.</p><figure class="kg-card kg-image-card kg-card-hascaption"><img src="https://journal.byrotation.com/content/images/2026/01/@oliviaharps_Rachel-Gillbert.jpeg" class="kg-image" alt="The Dress Everyone's Talking About"><figcaption>@oliviaharps</figcaption></figure><p>With an original price of $3,295 or £2,800 you can rent this for $125 per day or £118 per day. </p><p>*Available in the <a href="https://byrotation.app.link/wtRkAxfL6Zb">UK</a> and <a href="https://byrotation.app.link/AzEEDtjL6Zb">US</a><br></p><p><strong>Discover more dresses like this on the<a href="https://byrotation.com/"> By Rotation</a> app!</strong></p>]]></content:encoded></item></channel></rss>