Support Women: Fund Women
Women don’t need mentorship and training, they need funds - and now they’re backing each other.
As featured in The Sunday Times print, This International Women's Day, we're launching an initiative aimed at challenging the gender imbalance in investment and empowering women to become angel investors in By Rotation.
At a United Nations conference in 2023, By Rotation’s founder & CEO Eshita Kabra-Davies made a statement that earned her a standing ovation: "Women don’t need mentorship and training - they need money. I’m sorry, that’s just cold hard facts!"
Meet the group of trailblazing women, and long-time supporters of By Rotation, who have personally invested their own funds in By Rotation, taking ownership in its journey, and showing that backing women is the way forward.
Candice Brathwaite, Author & Broadcaster
"I’ve been a user of By Rotation for years and I think it’s important to know what I’m investing in from a consumer perspective. By Rotation has become a natural extension of my wardrobe and made me think if I really need that new trending piece. Investing in By Rotation feels like a natural next step as we all watch this great way of wardrobe sharing go from strength to strength."
Manon Lagrève, British Bake Off alumni & self-starter
"Watching Eshita grow By Rotation from the start, I am always inspired by her achievements and by the cultural shift she has initiated with rental fashion. Investing in By Rotation means looking at the bigger picture!"
Naomi Walkland, CMO at Motorway
"I’m investing in By Rotation because backing female founders matters. Eshita has built a platform that is changing how we consume fashion - making it more circular, accessible, and community-driven. We need more diverse voices leading businesses that are shaping the future, and that starts with funding women."
Amanda Cupples, most recently General Manager of Airbnb's UK, Northern Europe
"I always look to back women when I invest as an angel, as the data are clear that having a female co-founder is correlated with improved company performance. Having seen firsthand the power of platform marketplace businesses, I am excited by By Rotation's value proposition and can't wait to see the business expand and scale. Investing in female-founded companies like By Rotation helps my personal economic returns, and is the most direct way to support gender equality in the start-up ecosystem."
Florence van der Spek, co-founder of TwentyTwenty Communications
"Investing in By Rotation was a natural decision for me. Having worked alongside Eshita for over five years, I’ve seen firsthand the relentless drive, vision, and resilience that have propelled By Rotation into the world’s largest shared wardrobe. She took a chance on me when I had just launched my agency, and now, I’m proud to back her as an investor. I truly believe in a future where fashion rental is as second nature as shopping, where consumers embrace a more mindful, community-driven way of enjoying fashion."