This Summer's Packed (Like Sardines)

Sardine Summer has officially washed ashore. The fish print trend is making waves in 2025, and this tinned-fish takeover is the latest unexpected fashion obsession, styling its way from your feed to your wardrobe.

From Staud bags to printed Alemais dresses, sardines are the surprise go-to motif of the season. Think more dolce vita, less deli counter. TikTok trend setters and the Instagram ‘It Girls’ are already diving in head-first for their holiday wardrobe.

Scroll to discover 3 ways you can participate in the trend of the summer.

The Coastal Chic

From breezy prints to beachside silhouettes, Alemais and Damson Madder are serving summer escapism in dress form. It's the closest thing to booking a table on the Amalfi Coast without hopping on a plane. Just add sandals, a spritz, and some vintage sunglasses.

The Quirky Collector

If you live for a niche accessory moment, meet your match: the beaded sardine bag. It’s quirky, nostalgic, and the ‘It Girls’ are making them wearable. The Quirky Collector is obsessed with the Staudine (Stauds Sardine Tommy Beaded bag), a bedazzled tin-fish masterpiece that’s taken over TikTok.

Styled with a simple slip dress or linen co-ord, this Sardine Summer fave is a total conversation starter. For the accessory-obsessed, this is the go-to bag of the season.

Hostess with the Mostess

Not into wearing the trend? Serve it instead! Sardinecore has made its way to the tablescape. Think fish-shaped ceramics and serving trays, mixed with vintage coastal tablecloths. Whether you’re hosting a sunny brunch or setting up a dinner party with Mediterranean flair, it’s an easy way to bring the trend home, with no outfit required.

Rent the Sardine Summer pieces on the app now via the Holiday Edit.