Very Demure vs BRat - TikTok’s Latest Trend Explained

Charlie XCX's new album ‘brat’ has taken us all by storm to bring the iconic BRat back. While Jools Lebron has other plans, she believes in being “very demure, very mindful”. Does this mean BRat Summer is over and Demure Autumn is upon us?

If you're still on the fence if ‘Very Demure’ or ‘BRat Green’ is for you, see how our Rotators have been embodying the trends by taking a ‘very mindful’ scroll on the app.

Read on for more and head to the app to rent the trends.

What is 'Very Demure, Very Mindful'?

TikToker Jools Lebron went viral after exposing her “very demure, very mindful” lifestyle online. Speculation has led us to believe the ‘demure’ trend is about embracing understated elegance and cozy sophistication. It seems being very demure, very cutesy and very mindful will form our autumn style, so quiet luxury should not be slept on this season.

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Rent Dôen, Hermes, Chanel, Miu Miu, Needle & Thread, Khaite and Self-Portrait

What is 'BRat'?

TikTok trending BRat Green is giving Bottega Green a run for its money. BRat embodies bold, attention-grabbing pieces, vibrant colours, and overstated outfits enabling the ‘IT Girls’ to exude confidence and individuality. This trend has been very popular with our Rotators, even our Founder & CEO Eshita Kabra-Davies debuted the trend at 10 Downing Street.

Rent Acne Studios, Cult Gaia, The Attico, Self-Portrait, and Ganni and Rat & Boa.

Head to the app to be “very demure, very mindful and very conscious of planet earth”.