In partnership with Westfield London, we're thrilled to announce our first ever IRL fashion rental experience: 3,400 sq ft of rotating as a lifestyle.
From 1 to 18 July visit us in Westfield White City and discover our community's wardrobes ranging from Abisola Omole, Camille Charrière to Amelia Windsor and from brands such as Preen by Thornton Bregazzi, Mary Benson, Paul Costelloe, Erika Peña and more.
The 3,400 sq ft store will also feature a curated collection of homeware rental for the very first time, in partnership with Studio Arva, the brainchild of Creative Director Abisola Omole. Select pieces include up-cycled sofas and the highly-coveted Ultrafragola mirror - all available for rent on the By Rotation app.
Modelled after "the-apartment-we-all-desire", the space has been especially designed to bring our community together in a series of events, workshops, panel talks, styling appointments and much more.
We're looking forward to welcoming you there.
Westfield White City
Between the Village and M&S
Ariel Way, London W12 7GF
Mon - Sat 12 to 8pm
Sun 12 to 6pm
Book in your personal styling appointment here.
Events & Workshops
Come join us for the community events below, free for all to attend.
2 July: Community Event
14 July: Conscious Consumerism Panel Talk
18 July: By Rotation Pop Up Closing Party
Complimentary Manicures by Secret Spa
Luxury at-home beauty & wellness app, Secret Spa will be offering OPI classic and gel manicures on the 9th & 10th July from 12 to 4PM. In addition, as a By Rotation customer, you can enjoy an exclusive £20 off your first at-home appointment with Secret Spa using code BYROTATION. But hurry, this offer is only valid until Sunday 18 July.