You've successfully subscribed to By Rotation - Blog
Great! Next, complete checkout for full access to By Rotation - Blog
Welcome back! You've successfully signed in.
Success! Your account is fully activated, you now have access to all content.
Events / Fashion / Rotators

Inside the Holiday Pop-Up with Abisola

. 2 min read . Written by By Rotation
Inside the Holiday Pop-Up with Abisola

It’s been a whirlwind week since we opened the doors to the By Rotation Holiday Pop-Up on 98 Marylebone Lane. Ahead of the launch we sat down with the one & only Abisola Omole, not only the Creative Director of Studio Arva, but also a fellow Rotator on the app, to discuss her inspiration & the creative process behind the pop-up.

“When approaching the design of the store, I wanted to create a space that felt like the ultimate canvas to the clothes. I explored a different kind of neutral that played to By Rotation's official brand colours, ensuring deep green, ivory white & gold were at the heart of the space, as I knew the pieces on the app would be colourful and bold. " Explains Abisola.

"From the rails that are made from reclaimed galvanised steel that we painted gold, to the boucle covered armchair that we sourced from an Italian vintage market & reupholstered; the space feels new but holds so much history and has sustainability at the heart of it’s design."

"Within the range of decorative items, you’ll find that there are classic and modern art & interior books. I wanted people to find inspiration from the past and present, which somewhat mirrors the overall essence of the space, as it has a very modern feel to it but in actuality features a lot of pieces from the 1950s -70s."

"The space is filled with structural pieces; even the mundane items like side and coffee tables, have interesting shapes, ensuring that they are great talking pieces but also incredible bases to the fashion forward pieces that they will display."

You can rent a selection of Studio Arva's unique furniture pieces on the app, from the Green Modular Sofa, to the coveted Wavy Mirror - head to the app to discover the Homeware Edit.

Come & Visit Us
Find us at 98 Marylebone Lane, W1U 2QA

Opening Hours
Tues - Sat 11 to 7pm
Sun 12 to 6pm