You've successfully subscribed to By Rotation - Blog
Great! Next, complete checkout for full access to By Rotation - Blog
Welcome back! You've successfully signed in.
Success! Your account is fully activated, you now have access to all content.
Events / Fashion / Sustainability

The Summer Circle - Our First Ever Community Event

. 2 min read . Written by By Rotation
The Summer Circle - Our First Ever Community Event

from left to right: Jil, Fani, Eshita, Maeva

This Saturday we held our first ever community event at the Zetter Townhouse in London to celebrate everyone that has joined our platform whether looking to lend out their own clothes, rent someone else’s treasures or both. We are so proud to have a diverse community of Rotators that are as passionate about our concept as we are and share our same belief  that fashion can and should be more sustainable (#circulareconomy).

It was so fun to be able to bring our community together, hear you share your experiences and what items you have your eye on. Some of you even tried on a few of the items that were on display (and available on our platform!) so as to get a better feel and fit, along with meeting the lovely lenders! We also admired the craftsmanship of designers Hanna Fiedler, Loveness Lee and / id / who all showcased their beautiful creations at the event (obviously, also available to rent from

We have so many wonderful memories we'd like to share from the afternoon and would like to thank everyone that came out to meet fellow Rotators. Here are a few snapshots that encapsulate some moments from the Circle. We hope to see you very soon at our next community event.  Stay tuned!

with love,

The By Rotation team

from left to right: /id/, Hannah Fiedler, Loveness Lee
from left to right: Fani, Anna from /id/, Hanna Fiedler, Loveness Lee, Eshita, Maeva
from left to right: Fani in Juliet Dunn (available to rent from £21) and Lara in Ganni (available to rent from £18), Hetty in Acne Studios (available to rent from £8) and Oceane in Rixo (available to rent from £9), and Myrto in Missoni (available to rent from £15)
our personalised By Rotation cocktails
Just a few of the items on display that are available to rent, to see all listed items sign up on or login.