To celebrate Earth Day 2024, we're launching a super exciting app feature to further focus on By Rotation's mission to spread awareness around the circular economy. Hear directly from our Founder & CEO Eshita Kabra and find out on why we’re called By Rotation! 👛
"I came up with the idea for By Rotation during my honeymoon in India where I saw a lot of textile waste, I couldn't help but think why not we create a community where we can rent and lend fashion with each other?”
![](https://journal.byrotation.com/content/images/2024/04/WALLET-FEATURE-STORIES-08-2.png)
“Today, we now have over half a million users in the UK & US, over 120,000 peer-to-peer listings worth $60 million."
![](https://journal.byrotation.com/content/images/2024/04/Artboard-1-copy-6.png)
"We’re excited to announce today on Earth Day our new wallet feature: you can use the income you've made from renting out your clothes and use it towards renting from others. And that is why we're called By Rotation.”
![](https://journal.byrotation.com/content/images/2024/04/WALLET-FEATURE-STORIES-08.png)
What does this mean for Rotators? You can now keep your style in a constant rotation from lending your past wedding guest dresses to booking your next holiday rental.
Download the app now to book your next rental.