This past year was defining for the By Rotation community. From iconic repeat rentals to meaningful neighbour-to-neighbour connections, this year proved that style is better when it’s shared.
Here’s a look back at what you loved most - and the impact you made along the way.
Some items truly set the tone for the year. From a single dress emerging as one of the top earners to styles that renters returned to again and again, 2025 proved the power of well-loved pieces.
One rental travelled coast to coast in America, a reminder that sharing doesn’t stop at city limits - great style moves.
Resale moments stood out too, with one especially meaningful purchase reminding us that circular fashion can mark life’s biggest milestones. Across it all, colour trends revealed a balance between classic staples and playful accents, shaping the look of 2025.
This year, rotation became even more personal. A growing number of Rotators chose to rent from someone just around the corner, strengthening local connections through fashion.
The collective impact of rotating in 2025 was significant. Together, the community saved millions, unlocked the value of shared wardrobes, and kept vast amounts of textile in circulation for longer.
At the same time, certain listings and designers stood out - from viral saved pieces to brands proving that making more with less can be both impactful and rewarding.
Here’s to another year of rotating smarter, sharing wider, and dressing with purpose.
