b.Fleurs is a ‘one of a kind romance’, Parisian vintage inspired brand founded by Moni Wang. After studying at University of the Arts London, Moni returned to her hometown of Shanghai where her brand - which launched in 2019 - is now based (& operating in London). We spoke to Moni about her love for vintage items, her Parisian icon and her favourite styles on the app.

First thing you do in the morning?
Wake up, make a breakfast & orange juice for myself.
What inspired you to start b.Fleurs brand?
The passion for vintage, I'm such a vintage lover.

Coolest thing that's happened since starting your business?
Collaborating with Parisian icon, Sabina Socol & seeing our brand grow globally.
Biggest challenge since starting?
Managing the operations.

Best business advice you've ever received?
Take slow steps & not to rush too much!

Favourite items in your closet?
My French-vintage nightwear (I'm really into sleepwear and lingerie pieces)
Must follow Instagram accounts?
@coolkidshistory - so much inspiration & insight from their page!

Hearted items on By Rotation?
Anything and everything floral and lace!
Rent b.Fleurs on the By Rotation app now
