Yolke, founded by Ella Ringner in 2013, is known for their luxury sleepwear made from the highest quality silks, cottons and linens. In the past few years they have launched a sustainably made collection and are now expanding into homeware. We spoke to Ella about the coolest part of the brand and her most cherished item in her closet.
Keep an eye out for an upcoming live with Ella on our 'A Glass Of Wine With' series on 18th March 12.30pm!
First thing you do in the morning?
Drink tea and stretch.
What inspired you to start Yolke?
I had just finished a BA in textiles at Central Saint Martins and was weaving for homeware fabrics, Anna was in fashion PR so we merged the 2 creating classic styles with contemporary prints from sleep to home. We both wanted to be our own bosses and grow a creative business online.
Coolest thing that's happened since starting your business?
Always seeing women I admire in the clothes from Kate Moss to Poppy Delevingne. As we sell a lot of sleepwear, sometimes it's not seen in the public eye but we have a lot of high profile customers who buy through the website. It's cool to know our pyjamas are in every major city.
Biggest challenge since starting?
Brexit's not proving the easiest but it won’t be the hardest. Funding production when we were predominantly wholesaling was a struggle with stores not paying deposits and stretching out their payment terms. As we flipped the balance and now sell majority D2C this issue has been overcome.
Best business advice you've ever received?
Be true to yourself
Favourite item in your closet?
A black crepe vintage jacket found in a market in Ibiza many moons ago. I lined it in some printed Yolke silk for my wedding day & can wear it with anything from dresses to jeans.
Must follow Instagram accounts?
@Tessnewallstudio, @Neonkeon, @Collagerie
Hearted items on By Rotation?
(Dress & shoes for post lockdown!)
Rent Yolke on the By Rotation app here
Image credit: Photographer India Hartford Davis , Models featured Micah Barnes and Tijana Tamburic for Yolke.
