Landed in Mayfair: We’re thrilled to announce our latest partnership with Lulu Guinness. You can now rent an exclusive collection of the coveted bags on the By Rotation app.
Expect authentic 90s and Y2K treasures like the earliest satin Fan Clutch (1998) and the original Florist’s Basket (1993), the iconic bag displayed in the V&A museum, alongside bestselling designs from the coveted Spring/Summer range.
It’s your chance to carry a piece of Lulu history, even if just for the weekend!
“I’m thrilled to welcome Lulu Guinness on to By Rotation and the House of ByRo. This marks the very first time her iconic designs are available to rent exclusively on the By Rotation app. It’s incredibly exciting to see such a beloved British brand join the rental revolution, opening up their world to a new generation of conscious fashion lovers. This partnership is the perfect pairing of heritage and innovation, and I truly couldn’t be more proud." Founder & CEO Eshita Kabra
To celebrate the collaboration, Lulu Guinness will take over the House of By Rotation in Mayfair for a week-long showcase.
Visit The House of ByRo to view the iconic archival bag collection.
Head to the By Rotation app to browse the exclusive edit now.
