We’ve partnered with Tanqueray to launch an exclusive storytelling rental edit: borrow show-stopping outfits from some of UK’s top style icons for the ‘price of a story’.
The one-of-a-kind storytelling collection includes eight pieces and every item in the collection has an empowering story behind it. From award-winning musician Self Esteem’s white suit, worn at her first Wembley performance, to Cara Melle’s custom-made entrance look on RuPaul's Drag Race UK, and one of the top rented dresses on the By Rotation app from our Founder & CEO Eshita Kabra's wardrobe.
How it Works?
It's simple!
- To borrow a piece from The Tanqueray Edit for a 'price of a story', download the By Rotation app and select one of the eight pieces.
- When ready to rent, submit a rental request describing the magnificent occasion you’ll be wearing it for. Only the submissions with the strongest stories will be selected - so be creative, from engagement parties to memorable career milestones!
- Alongside your complimentary rental, you'll also receive a bottle of Tanqueray (Tanqueray 0.0% available too) and a special cocktail recipe paired with each outfit.
- After returning your rental and submitting a review with your story, you'll receive your £60 deposit back! Your payment will act as a deposit.
The Tanqueray Edit
Discover the eight magnificent pieces and read more about their stories on the app now.
The Rotations So Far
We've been following the journey of these incredible pieces and have watched their magnificent stories unfold!
Remy’s Secret Weapon Dress
From being Remy’s go-to date night look to travelling across Europe for a surprise 50th birthday party, Remy’s Secret Weapon dress is the perfect attire for this euro-summer!
Charlotte Collins PJ&T
Charlotte Collins Olivia Von Halle set has become the By Rotation apps go-to lunch look, from birthday celebrations to a Easter lunch it is the perfect day time look!
“I borrowed the gorgeous Olivia von Halle set to wear to a friend's 40th dinner at Scott’s in Richmond. Not only did I feel incredible wearing it but it was insanely comfy, the perfect outfit! “- Georgia Chant
“The most FABULOUS pjs worn to match my fave mini eggs, and Easter decor!!” - Emily Paterson
Self Esteem’s Power Suit
Self Esteem’s Power Suit is an outfit perfect for any occasion, from performing in a band to a babymoon and even a trip away.
“My best friend of 15 years is pregnant, and we both turn 30 this year so we decided to have one last child free holiday to celebrate.” - Laura Flemming
“I wore this outfit to perform in a show with my wonderful singing group,it was a brilliant experience I felt so empowered.”- Sinéad Morrison
Self Esteem’s Feel Good Dress
Self Esteem’s Feel Good Dress is worn to make an entrance, it’s now been seen at two weddings and flown abroad for a second honeymoon!
“We went to the Burgh Island hotel as the start of my husband’s 50th birthday celebration but also to the hotel we last went to on our honeymoon way back in 2006!” - Joanne
“I wore this to see my friends Geoff and Natalia get married. So many people came up and complimented the dress!”- Ellie Dawles
Eshita Kabra’s Success Dress
Not only is Eshita’s Success Dress the most popular dress on By Rotation, it’s now been worn to host a panel talk at Marylebone Theatre, the best dress to stand out on stage!
Discover the Tanqueray Edit on the app now. Read full T&Cs here.
